Questions Real Estate Professionals Ask
Will buyers actually download guides or just use Zillow?
People use Zillow to look at houses. They download guides to understand the PROCESS. First-time buyers are overwhelmed and confused - they absolutely want a checklist that explains what happens when. Sellers want to know how to prep their house. These aren't competing with Zillow - they're answering questions Zillow doesn't address. And when someone uses your guide, you're the agent they remember.
I get leads from Zillow/Realtor.com. Why do I need this?
Because Zillow leads are terrible. You're fighting with 5 other agents for the same lukewarm inquiry. These tools build YOUR audience of people who found YOU directly, not through a lead mill that sells the same contact to everyone. You own the relationship. No referral fees. No competition. Just buyers and sellers who already trust you.
I'm not tech-savvy. Can I set this up?
Yes. If you can post a listing photo on Facebook, you can do this. Lead magnets: upload PDF to email platform, copy pre-written emails, add form to website. AI agents: copy code, paste on site. Our instructions assume you've never done this. Branded Plus packages include setup support.
What's included in the complete systems?
For lead magnets: the buyer/seller guide, landing page copy that converts, 5-7 emails that nurture leads over months (because buying timelines are long), social media templates, and setup guides. For AI agents: the interactive tool, automated follow-up sequences, promotional templates, embed code, and instructions. Everything you need to capture and nurture leads.
Can I customize these with my branding?
Yes. Branded packages include full customization with your headshot, logo, colors, and contact info. Fill out a form, we handle design, deliver in 1-2 days. No design skills needed.
How long does setup take?
Lead magnets: 30-60 minutes if starting fresh. AI agents: 10 minutes (copy code, paste on site). If you already use Mailchimp or ConvertKit, it's faster. Branded Plus includes setup support.
Do I keep the email addresses I collect?
Yes, forever. Even after your 6-month license expires, you keep your entire email list. You just can't offer that specific tool to new people after expiration. The buyer/seller relationships you built are yours.
Will this work for both buyers and sellers?
Yes. We have tools for both. First-time buyer guides, affordability calculators, and neighborhood finders attract buyers. Home selling checklists, staging guides, and pricing tools attract sellers. Most agents use both to capture leads at every stage of the real estate journey.
What if people download but never buy or sell?
That's why long-term nurture sequences matter. Real estate timelines are 6-18 months. Your automated emails (included in Branded and Branded Plus) keep you top-of-mind with market updates, neighborhood insights, and home tips. When they're ready to move, you're the agent they've been learning from for months. Not a stranger from Zillow.
Can I see examples before buying?
Absolutely. Click any product above to see detailed descriptions, sample pages, and what's included. For AI agents, many have live demos. You'll know exactly what you're getting.