How to Use Your Lead Magnets

What You'll Receive After Purchase

Within 1-2 business days of your purchase, you'll receive an email with everything you need to launch your lead magnet successfully.

Basic Package Includes:

• Your Lead Magnet PDF - Professional, ready-to-use downloadable guide
• Simple Instructions - How to upload and share your lead magnet
• Email Platform Recommendations - Best tools for collecting and managing subscribers

Branded Package Includes:

• Everything in Basic Package
• Fully Branded Lead Magnet - Customized with your logo, colors, and contact information
• Pre-Written Email Sequence - 5-7 nurture emails ready to send to new subscribers
• Landing Page Copy Template - Proven opt-in page copy optimized for conversions

Branded Plus Package Includes:

• Everything in Branded Package
• Social Media Templates - Ready-to-post graphics and captions for Instagram, Facebook, and LinkedIn
• Email Platform Setup Guide - Step-by-step instructions for Mailchimp, ConvertKit, or ActiveCampaign
• Promotional Strategy Guide - Exactly how to promote your lead magnet and grow your list

How to Set Up Your Lead Magnet

Follow these steps to launch your lead magnet and start building your email list.

How to Nurture Your Subscribers (Branded & Branded Plus)

Getting email subscribers is great. Converting them into paying clients is better. Here's how to use your email sequence.

Your Pre-Written Email Sequence

If you purchased Branded or Branded Plus, you received 5-7 pre-written emails designed to educate subscribers and position you as the expert. Here's how to use them:

Best Practices for Maximum Results

Make Your Lead Magnet Easy to Find

Don't hide your opt-in form. Feature it prominently:

• Use a popup (but only show it once per visitor)
• Add a banner at the top of your homepage
• Include it in your website header or navigation
• Mention it in your social media bios

Promote Consistently

Post about your lead magnet at least 2-3 times per week on social media. Use different angles:

• "Struggling with X? Download my free guide..."
• "Here's what you'll learn in my free [lead magnet name]..."
• "Just updated my free guide with new tips on..."

Track Your Numbers

Watch these metrics in your email platform:

• Conversion Rate: What percentage of website visitors sign up?
• Open Rate: Are people opening your welcome email?
• Click Rate: Are they clicking your download link?
• Unsubscribe Rate: Are you losing subscribers quickly?

Deliver Value Consistently

After your automated sequence ends, keep emailing your list:

• Weekly tips related to your industry
• Behind-the-scenes stories from your work
• Client success stories and testimonials
• Occasional promotions or special offers

Troubleshooting Common Issues

Problem: The download link in my welcome email doesn't work

Solution:

• If using Google Drive or Dropbox, make sure you set permissions to "Anyone with the link can view"
• Test the link in an incognito browser window - if it asks for login, permissions are wrong
• Make sure you copied the shareable link, not the file path from your computer
• If using your email platform's file storage, check that the file uploaded successfully and wasn't blocked due to size

Problem: People are signing up but not receiving the welcome email

Solution:

• Check your email platform's automation settings - make sure the welcome email is set to "Active" or "Published"
• Verify the trigger is set to "immediately upon subscription" not a delayed schedule
• Ask test subscribers to check their spam/junk folders
• Make sure your sender email is verified in your email platform (most require this)
• Check if your email platform has sending limits you've hit

Problem: My opt-in form won't embed on my website

Solution:

• Make sure you're pasting the embed code in an HTML block, not a text editor
• Some website builders (like Wix or Squarespace) require you to use their custom code sections - check their documentation
• If using WordPress, paste into a Custom HTML block, not a paragraph block
• Clear your browser cache and refresh the page
• Try using your email platform's hosted landing page URL instead of embedding

Problem: The opt-in form is showing but submissions aren't being recorded

Solution:

• Test the form yourself - does it show a confirmation message after you submit?
• Check your email platform's subscriber list - are ANY subscribers being added?
• Make sure the form is connected to the right email list/audience in your platform
• Verify there are no required fields missing from your form
• Check if your email platform's API connection is active (some platforms require this)

Problem: High unsubscribe rate after people download the lead magnet

Solution:

• Make sure your welcome email sets expectations about future emails (frequency, topics)
• Don't immediately hit them with a sales pitch - deliver value first
• Check that your email sequence matches what you promised in the opt-in form
• Space out your emails - don't send daily unless you promised daily content
• Make sure your "From Name" matches your business name so they recognize you

Problem: People say they can't open the PDF

Solution:

• Make sure you uploaded the PDF file, not a .pages, .docx, or other format
• Test the download yourself on both desktop and mobile
• Keep PDF file size under 10MB (compress if needed using free tools like SmallPDF)
• Make sure the PDF isn't password-protected
• Provide alternative download options (Google Drive, Dropbox) in case their email blocks attachments

Problem: Low conversion rate - lots of traffic but few signups

Solution:

• Make your opt-in form more visible (try a popup or banner instead of sidebar)
• Improve your headline - make it benefit-focused, not feature-focused
• Show a preview of what's inside the lead magnet (screenshot of first page or bullet points)
• Reduce required form fields - just ask for email, not name and phone and company
• Add social proof near the form ("Join 500+ [your industry] professionals")
• Make sure your CTA button is bold and clear ("Get My Free Guide" not "Submit")

Problem: Email sequence isn't sending automatically

Solution:

• Check that your automation workflow is "Active" or "Published" in your email platform
• Verify the delays between emails are set correctly (e.g., "3 days after subscription")
• Make sure each email in the sequence is set to "send" not "draft"
• Check if subscribers are entering the workflow - some platforms require triggers to be set up separately
• Look for error messages in your automation dashboard

Problem: Branded package didn't include my logo/colors

Solution:

• Check the email we sent requesting your branding information - did you reply with your logo and color codes?
• Make sure you sent logo files in high-resolution format (PNG or vector/AI files work best)
• Provide hex color codes for your brand colors (#000000 format)
• If you didn't receive the branding request email, check spam and email support@designerofcontent.com

Problem: Can't figure out how to upload the email sequence to my platform

Solution:

• Mailchimp: Go to Automations → Create → Custom → Add email triggers and delays
• ConvertKit: Go to Automations → New Sequence → Add emails with delays between each
• ActiveCampaign: Go to Automations → Create Automation → Use "Starts when contact subscribes" trigger
• If still stuck, email us with your platform name and we'll send specific instructions

Problem: My website is loading slower after adding the opt-in form

Solution:

• Use your email platform's popup instead of embedding if it's causing issues
• Don't use multiple popups or forms on the same page
• Make sure the form code is placed in the footer, not the header
• Check if your form has heavy images - optimize or remove them
• Consider using a lightweight alternative like a text link to a hosted landing page

Problem: The opt-in form looks fine on desktop but broken on mobile

Solution:

• Most email platforms provide responsive forms - make sure you selected the "mobile-friendly" option
• Test on your actual phone, not just browser mobile view
• Reduce form width if it's cutting off on small screens
• Use your email platform's hosted landing page for mobile traffic if embedding isn't working
• Check your website theme's mobile settings - some themes hide certain widgets on mobile

Problem: People are signing up but not downloading the lead magnet

Solution:

• Check your welcome email - is the download button/link clearly visible and clickable?
• Make sure the download link is near the TOP of the email, not buried at the bottom
• Test on mobile - many people check email on their phones first
• Use a button instead of a text link for better visibility
• Send a follow-up email after 24 hours: "Did you get your [lead magnet]? Here's the link again"

Problem: I hit my email platform's subscriber limit

Solution:

• Mailchimp free plan limits you to 500 subscribers - upgrade to paid plan or switch platforms
• Clean your list regularly - remove unengaged subscribers who haven't opened in 6+ months
• Most platforms charge based on subscriber count - budget for growth
• ConvertKit and ActiveCampaign start at $29/month for 1,000 subscribers

Problem: I'm getting spam signups or fake email addresses

Solution:

• Enable double opt-in (requires subscribers to confirm via email before being added)
• Add a simple CAPTCHA to your form if your platform supports it
• Regularly clean your list and remove obviously fake emails (asdf@asdf.com, etc.)
• Don't worry about a few fake signups - it's normal. Focus on the real subscribers

Problem: Should I use single opt-in or double opt-in?

Solution:

• Single opt-in: Subscriber gets added immediately = more signups, but lower quality
• Double opt-in: Subscriber must confirm via email = fewer signups, but higher quality and better deliverability
• Recommendation: Use single opt-in to start. Switch to double if you get lots of spam or low engagement
• In EU countries, double opt-in is often required for GDPR compliance

Problem: How do I know if my lead magnet is actually working?

Solution - Track These Metrics:

• Conversion rate: Aim for 2-5% of website visitors signing up
• Welcome email open rate: Should be 40-60% (much higher than regular emails)
• Download rate: 70-90% of subscribers should download within 48 hours
• Email sequence engagement: Are people opening and clicking your follow-up emails?
• Consultation bookings: Are subscribers booking calls or purchasing? Track this manually
• If these numbers are low, the issue is usually your email sequence or lead magnet quality, not the setup

Problem: Do I need to worry about GDPR or privacy laws?

Solution:

• Add a privacy policy link near your opt-in form
• Include an unsubscribe link in every email (most platforms do this automatically)
• Don't sell or share email addresses with third parties
• If you have EU subscribers, use double opt-in and keep records of consent
• Most email platforms (Mailchimp, ConvertKit, etc.) are GDPR-compliant by default
• If operating in the US only with US customers, GDPR isn't a major concern

Problem: Someone is copying/redistributing my lead magnet

Solution:

• Your 6-month license only covers YOUR distribution - others sharing it violates copyright
• If it's a competitor, send them a cease and desist email citing your license
• If it's a subscriber sharing with friends, that's normal and actually good for exposure
• Watermark future versions with your logo and website if plagiarism is a big concern
• Focus your energy on growing your list rather than policing sharing - most sharing is harmless

Problem: When should I update or refresh my lead magnet?

Solution:

• If information becomes outdated (law changes, industry standards shift, new research emerges)
• If your branding changes significantly
• If you're getting feedback that it's not helpful or relevant anymore
• As a general rule, review annually and update if needed
• Small updates (fixing typos, updating a statistic) can be done anytime - just re-upload the new version