You know what’s exhausting? Explaining the difference between gel, dip, and acrylic for the third time that day. You’re halfway through a set when your client says, “Wait, should I have gotten dip instead?” Or you’re on the phone for 15 minutes walking someone through why acrylic costs more, and by the end they say, “Okay, let me think about it” and never call back.
It’s not their fault. They’re seeing conflicting advice on TikTok, scrolling Instagram nail art, and hearing horror stories from their friend who got acrylics once in 2015. They genuinely don’t know what they need. So they either pick the wrong service and disappear, or they spend half the appointment grilling you with questions.
Here’s What That’s Actually Costing You
When clients show up confused, a few things happen. First, consultations take longer. If you’re spending an extra 10 minutes per client explaining services, that’s 2 to 3 lost appointments per week. That adds up fast.
Second, you get service regret. Someone gets dip, hates the removal process, and ghosts you instead of just switching to gel next time. Or they pick gel when they really needed the durability of dip for their job, and they’re disappointed when it chips in a week.
Third, you deal with price pushback. “Why does dip cost $20 more than gel? It’s basically the same thing, right?” When clients don’t understand the difference, they can’t see the value.
And honestly? It’s frustrating for you because you know what they need, but you’re spending time convincing them instead of just doing great work.
What If They Showed Up Already Knowing?
Imagine this: a client books an appointment and already knows she wants gel because it’s the healthiest option for her nails. Another client calls and says, “I read your guide and I think dip is the right fit for me because I need it to last through my vacation.” No 20-minute consultation. No second-guessing halfway through. Just confident clients who understand what they’re getting and why it costs what it costs.
That’s what happens when you pre-educate people before they book.
The Gel vs. Dip vs. Acrylic Comparison Guide is a professional lead magnet that does the explaining for you. It’s a complete decision-making tool that walks potential clients through durability, cost, nail health, lifestyle fit, and application process. By the time they finish reading, they know which service makes sense for them.
What’s Actually Inside
This isn’t a flimsy one-page chart. It’s a full guide with everything clients need to make a smart choice:
It breaks down what gel, dip, and acrylic actually are. Not the TikTok version, the real version. It compares durability and longevity so clients know what to expect. It explains application time, cost ranges, and how each service affects natural nail health. It covers lifestyle compatibility, like which service works best for nurses, brides, moms, or anyone who’s hard on their hands.
There’s a decision flowchart that literally walks them through, “If you want X, choose this. If you need Y, go with that.” It talks about design options, removal processes, and debunks the common myths floating around social media.
By the end, clients know which service fits their life. And when they’re ready to book, they call you because you’re the salon that educated them.
Why This Actually Works
Here’s the thing. Every nail client comes back every 2 to 4 weeks. One download could turn into a client worth thousands over the next few years. But only if they pick the right service from the start and stick with it.
Nail salons using guides like this see 69% of downloaders book within 10 days. Rebooking rates go up 54% when clients are matched to the right service. And client retention jumps 42% because there’s no service regret.
You also become the expert before they ever sit in your chair. Anyone can do nails. You’re the salon that cares enough to help people make informed decisions about their nail health. That builds serious trust.
How It Works
You add an opt-in form to your website. “Confused about which nail service is right for you? Download our free comparison guide.” They enter their email, get the guide instantly, and you start nurturing them with follow-up emails.
You can also create a QR code and put it at your salon desk, post about it on Instagram, or run a quick Facebook ad. The guide does the heavy lifting. You just collect the leads and book the appointments.
Get It Customized and Ready to Go
The Gel vs. Dip vs. Acrylic Comparison Guide is available in three packages depending on how much you want to DIY versus having it done for you.
The DIY package is $97. You get the complete guide as an editable Canva template, landing page copy, and setup instructions. You handle adding your branding and writing your email follow-ups.
The Branded package is $297. We add your logo, colors, and business name throughout. We write a 3 to 6 email nurture sequence for you, customize your landing page copy, and create 10 social media post templates. Everything’s ready to upload and launch in 5 to 7 days.
The Branded Plus package is $497. You get everything above, plus 5 Pinterest pins to drive traffic, 3 blog post outlines, a complete launch guide, 60 days of email support, and a 30-minute strategy call so you launch confidently.
All packages are one-time payments. You own it forever. No subscriptions, no recurring fees.
Get the Guide
About Designer of Content
I’m Debbie, and I run Designer of Content. I build AI-powered tools and marketing systems that help small businesses compete without the big budgets. I spent 30+ years in customer service and got tired of watching small business owners get ripped off by agencies charging $3,000 for a PDF and some emails.
Build My Leads is my platform for creating professional lead magnets without paying designer and copywriter rates. My book, How to Use ChatGPT to Start, Run & Grow Your Small Business, launches in early 2026 and walks you through exactly how to use AI to work smarter, not harder. If you’re tired of doing everything yourself or paying through the nose for help, this is for you.