Every newly engaged couple is excited… and then the panic sets in. “Where do we even START?!” They’re Googling “wedding planning timeline” at midnight, drowning in Pinterest boards, and YOU want to be the expert who saves them!
This comprehensive 12-Month Wedding Planning Timeline is the perfect lead magnet to capture those stressed-out couples BEFORE they attempt DIY disasters or book with your competitor. It breaks down every task month-by-month, positions you as the organized expert, and guides them straight to YOUR event planning services.
Why This Lead Magnet Works:
Captures Clients at Peak Panic – Newly engaged couples are actively searching for help RIGHT NOW. Catch them early = guide the entire wedding (and get referrals for other events!)
Demonstrates Your Expertise – The timeline shows you KNOW weddings inside and out. They’ll think “Wow, there’s so much to do – I need professional help!”
Educates & Pre-Sells – By the time they see all 12 months of tasks, they realize planning is WORK. They’re primed to hire you instead of DIYing.
Creates Urgency – “Book venue 12 months out?! We’re already behind!” = immediate action
Positions Premium Pricing – Shows the complexity and detail required. They’ll understand why professional planning costs what it does.
Evergreen Content – People get engaged YEAR-ROUND. This lead magnet works 365 days a year!
What Engaged Couples Learn:
✅ Month-by-month wedding planning checklist (12 months to 1 week before!)
✅ What to book first (venue, photographer, caterer – in priority order)
✅ Budget breakdown by category (realistic percentages)
✅ Vendor booking timeline (when to secure each vendor)
✅ Common mistakes to avoid (booking venue before guest count = disaster!)
✅ What to delegate vs. DIY
✅ When to hire a planner (spoiler: NOW!)
How This Gets You MORE CLIENTS:
Capture Emails – Build your list of engaged couples ready to plan
Nurture Leads – Follow-up emails showcase your services at perfect moments
Pre-Qualify – They understand wedding complexity = ready to invest in help
Reduce Tire-Kickers – Educated couples who contact you are SERIOUS
Word-of-Mouth – Happy couples tell their engaged friends (wedding planning is contagious!)
Upsell Opportunities – Introduce day-of coordination, partial planning, full planning packages
Real Results Event Planners See:
30-50% email opt-in rate (engaged couples are desperate for organization!)
20-35% convert to consultation bookings within 60 days
Higher package value – clients who see full timeline often book full planning (not just day-of)
Better client quality – educated clients respect your expertise and pricing
This isn’t just a checklist – it’s a CLIENT ACQUISITION MACHINE for your event planning business.
WHO THIS IS FOR:
✅ Wedding Planners (full service or day-of coordination)
✅ Event Planners specializing in weddings
✅ Wedding Venues (upsell planning services or partner with planners)
✅ Bridal Boutiques (cross-promote with planners)
✅ Wedding Photographers/Videographers (partner opportunity – refer to planner, they refer to you!)
✅ Florists & Caterers (provide value, build relationships with engaged couples)
Perfect for: Anyone who wants to attract engaged couples and turn them into paying clients!
TECHNICAL REQUIREMENTS:
What You Need:
- Website with opt-in form (or free landing page tool like Carrd, Mailchimp landing pages)
- Email marketing platform (free options: Mailchimp, MailerLite, ConvertKit)
- That’s it!
What You DON’T Need:
- Design skills (Branded/Branded Plus: we do it for you!)
- Tech skills (we provide step-by-step instructions)
- Huge budget (this pays for itself with 1 booked wedding!)
FREQUENTLY ASKED QUESTIONS:
Q: Do I need design skills?
Branded/Branded Plus: Nope! We do all the customization for you.
Q: What if I don’t have a website?
A: You can use free tools! Mailchimp has free landing pages, or use Carrd.co ($19/year). We include setup instructions.
Q: Will this work for my email platform?
A: Yes! Works with ANY email platform (Mailchimp, ConvertKit, MailerLite, Constant Contact, etc.). You just copy/paste the email text we provide.
Q: Can I share this with other planner friends?
A: License is for YOUR business only. Friends can purchase their own license!
Q: What happens after 6 months?
A: You’ll receive renewal reminder emails. Renew at discounted rate to keep using. Or let it expire (but why would you when it’s bringing in clients?!).
Q: Do you set up the automation for me?
A: We provide all email templates, landing page copy, and setup instructions. You copy/paste into your email platform (takes 15-20 minutes). Branded packages include detailed walkthrough!
Q: What if no one downloads it?
A: We include a complete promotion strategy! Post to wedding groups on Facebook, share on your business page, add to email signature, mention at bridal shows. Engaged couples WANT this – you just need to tell them it exists!
Q: Can I customize the timeline for destination weddings or shorter timelines?
A: The guide covers the standard 12-month timeline. You can add notes or supplemental sheets for your specific services!
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email
✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days
✅ Start capturing engaged couple leads THIS WEEK!
✅ Works on any device (desktop, tablet, phone)
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!