Every agent knows the frustration: You spend hours on a consultation, pull comps, create a market analysis… and the homeowner says “We’re just not ready yet.” They weren’t really serious – they were just curious.
The Should You Sell or Stay? Quiz solves this problem by helping homeowners make the decision BEFORE they contact you. It combines market data, financial factors, lifestyle needs, and emotional readiness into one powerful assessment. By the time they finish, they know if they should sell (hello, qualified lead!) or stay (not wasting your time). Either way, YOU captured their email and positioned yourself as the trusted advisor.
Why This Lead Magnet Works:
Pre-Qualifies Leads – Quiz reveals if they’re ready NOW, in 6-12 months, or just daydreaming. You focus energy on the right people!
Solves Real Homeowner Pain – “Should we sell?” keeps people up at night. You’re helping them gain clarity (massive value = trust!)
Non-Threatening Entry Point – Taking a quiz feels safer than calling an agent. Lowers barrier to entry = more leads!
Positions You as Advisor – You’re not pushy salesperson – you’re helper who guides BIG life decisions
Creates Urgency – Quiz reveals market timing factors. “Rates are rising… inventory is low… maybe we SHOULD sell now!”
Works Year-Round – People consider selling in every season (not just spring market!)
The 4 Quiz Results:
Each homeowner gets matched to their best path forward:
What Homeowners Learn:
✅ Should they sell or stay (clear recommendation!)
✅ WHY that’s the right choice (based on their answers)
✅ Current market conditions in their area
✅ Financial implications (equity, closing costs, new mortgage rates)
✅ Lifestyle fit (does home still meet their needs?)
✅ Emotional readiness assessment
✅ If SELL: Next steps to prepare
✅ If STAY: How to make home work better
✅ Personalized timeline (when to revisit decision)
How This Gets You MORE QUALIFIED CLIENTS:
Attract READY Sellers – “Sell Now” results = hot leads ready to list!
Nurture Future Sellers – “Sell Soon” results = add to 6-month follow-up campaign
Build Long-Term Pipeline – “Stay” results = revisit in 12-24 months
Reduce Time-Wasters – They self-select before calling you
Position as Trusted Advisor – Helped them think through decision = they’ll use you when ready
Upsell Opportunities – “Stay & Improve” leads = referrals to contractors, stagers, designers (commission splits!)
Real Results Real Estate Agents See:
This isn’t just a quiz – it’s a LEAD QUALIFICATION SYSTEM that fills your pipeline with ready-to-sell homeowners.
WHO THIS IS FOR:
✅ Real Estate Agents (buyer’s agents, listing agents)
✅ Real Estate Teams
✅ Brokerages (offer to all agents as tool)
✅ Real Estate Coaches (teach this system)
✅ Real Estate Marketing Agencies
✅ Mortgage Brokers (partner with agents!)
Perfect for: Any real estate professional who wants to attract ready-to-sell homeowners and stop wasting time on tire-kickers!
TECHNICAL REQUIREMENTS:
What You Need:
- Website where you can embed quiz
- Email marketing platform (free options: Mailchimp, MailerLite, ConvertKit)
- Local market data (rates, inventory, median prices – we show you where to find it!)
What You DON’T Need:
- Design skills (Branded/Branded Plus: we do it!)
- Tech skills (step-by-step instructions included)
- Paid advertising (organic promotion works great, but ads optional in Branded Plus)
FREQUENTLY ASKED QUESTIONS:
Q: Do I need to be tech-savvy?
A: Nope! We provide simple embed code and step-by-step instructions.
Q: What if I don’t have a website?
A: Use landing page builder (Carrd.co $19/year) or free options through email platforms.
Q: How do I get my local market data?
A: We provide sources! (MLS, Realtor.com, local market reports). Takes 10 minutes to update.
Q: Is the quiz mobile-friendly?
A: YES! Most homeowners will take it on their phone.
Q: How long is the quiz?
A: 12-15 questions (3-5 minutes). Long enough to be accurate, short enough to finish!
Q: What if someone gets “Not Ready” result?
A: PERFECT! Now you know not to chase them. Plus they’re in your 2-year nurture sequence for when they ARE ready!
Q: Can I customize the questions?
A: Questions are strategically designed to work universally. You customize with YOUR local market data.
Q: Will this work in a buyer’s market? Seller’s market?
A: YES! Quiz adapts recommendations based on current conditions (you input market stats).
Q: What if someone lies on the quiz?
A: Most are honest (it’s for THEM, not you). Plus consultation will reveal truth anyway – but you’ve already captured their email!
Q: Can I use this at open houses?
A: YES! Have tablet with quiz. “Thinking about selling? Take this quick quiz!” Captures emails from neighbors!
Q: Do I need permission to use market data?
A: Use publicly available data (no permission needed). We show you where to find it
PROMOTION STRATEGIES:
Your Website – Prominently featured on homepage
Social Media – Regular posts promoting quiz
Email Signature – “Thinking about selling? Take my quiz!”
Past Clients – Email blast to past clients
Open Houses – Tablet with quiz for attendees
Neighborhood Farming – Direct mail with QR code
Facebook Ads – Target homeowners in your area
Referral Partners – Mortgage brokers, contractors share your quiz
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email
✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days
✅ Start pre-qualifying seller leads THIS WEEK!
✅ Works on any device
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!
