New Pet Owner’s Guide – Pet Service Lead Magnet

Every new pet owner feels the same mix of excitement and panic: “Did I just make a huge mistake? What do I feed them? When do I see a vet? Why won’t they stop crying?” They’re overwhelmed with conflicting advice from Google, stressed about doing everything wrong, and desperately need expert guidance. That’s where YOUR New Pet Owner’s Guide becomes their lifeline!

This comprehensive guide takes new pet parents from anxious beginner to confident owner with step-by-step guidance on the first 30 days, essential supplies, training basics, health care, and everything they need to know. When they download this guide, they’re learning from YOUR expertise, which means when they need a vet, trainer, groomer, or pet sitter, they’re calling YOU.

Why This Lead Magnet Works:

Captures Pet Owners at Day One – You become their trusted expert from the very beginning of their pet ownership journey.

Solves Overwhelming First-Month Anxiety – New pet owners are stressed, confused, and looking for help. This guide positions you as their savior.

Pre-Qualifies Premium Clients – People who invest time educating themselves about pet care are the ones who will invest in quality services.

Creates Immediate Service Needs – New pet owners need a vet NOW, grooming soon, training help, and ongoing support. You’re positioned as their go-to.

Builds Lifetime Client Relationships – Capture them in month one, keep them for the next 10-15 years of that pet’s life.

Massive Evergreen Audience – Millions of people adopt pets, buy puppies/kittens, and rescue animals every single year. This market never stops.

What New Pet Owners Get:

✅ Before You Bring Your Pet Home

• Pet-proofing your home (remove hazards, secure trash, hide cables)
• Essential supplies checklist (food, bowls, bed, collar, leash, crate, toys)
• Safe space setup (quiet area, comfortable bed, water access)
• Family preparation (assign responsibilities, set rules)
• Budget planning (food, vet care, grooming, supplies, emergency fund)
• Scheduling first vet appointment (within 48 hours of bringing pet home!)

✅ The First 24 Hours

• Arriving home (calm introduction, no overwhelming visitors)
• Establishing safe space (crate, room, or designated area)
• First meal timing and amount
• Potty schedule begins (puppies: every 2 hours, dogs: 4-6 hours)
• Sleep arrangements (where pet sleeps first night matters!)
• What to expect (crying, anxiety, accidents – totally normal!)
• When to call the vet (extreme lethargy, vomiting, diarrhea, not eating)

✅ The First Week

• Routine establishment (feeding times, potty breaks, play, sleep)
• Crate training basics (positive association, gradual increase)
• Potty training fundamentals (schedule, praise, patience)
• Basic commands introduction (name recognition, sit, come)
• Socialization beginnings (family members first, then expand)
• Sleep schedule (puppies sleep 18-20 hours/day!)
• Vet visit checklist (what to bring, questions to ask)

✅ The First 30 Days

• Week 1: Adjustment and routine
• Week 2: Building confidence and trust
• Week 3: Expanding socialization and training
• Week 4: Establishing long-term habits
• Milestone checklist (what’s normal vs. concerning)
• Bonding activities (playtime, training, gentle handling)
• Common new pet challenges (chewing, accidents, crying at night)

✅ Essential Supplies Checklist

• Food and Water:
  • Age-appropriate pet food (puppy/kitten vs. adult)
  • Food and water bowls (stainless steel or ceramic, dishwasher-safe)
  • Treats (training treats, dental chews)
• Comfort and Safety:
  • Bed or crate pad
  • Crate (properly sized – stand, turn, lie down comfortably)
  • Collar with ID tag (name, phone number, address)
  • Leash (4-6 feet for training)
  • Harness (for dogs who pull)
• Grooming:
  • Brush (appropriate for coat type)
  • Nail clippers
  • Pet-safe shampoo
  • Toothbrush and toothpaste (pet-specific!)
• Training and Enrichment:
  • Toys (variety of textures and types)
  • Puzzle toys (mental stimulation)
  • Chew toys (teething relief)
• Health and Cleaning:
  • Pet first aid kit
  • Waste bags (dogs)
  • Litter box and litter (cats)
  • Enzyme cleaner (for accidents)

✅ Feeding Your New Pet

• Puppies/Kittens:
  • 8-12 weeks: 3-4 meals per day
  • 3-6 months: 3 meals per day
  • 6-12 months: 2 meals per day
  • 12+ months: 1-2 meals per day
• What to Feed:
  • High-quality puppy/kitten food (age-appropriate)
  • Ask breeder/shelter what they were feeding (transition slowly)
  • Avoid: Table scraps, toxic foods (chocolate, grapes, onions, xylitol)
• How Much to Feed:
  • Follow package guidelines based on weight
  • Adjust based on body condition (should feel ribs, not see them)
  • Free feeding vs. scheduled meals (scheduled is better for training)
• Water:
  • Fresh water available 24/7
  • Change daily, wash bowl regularly

✅ Potty Training Basics

• Schedule is Key:
  • Puppies: Every 2 hours + after eating, drinking, playing, waking
  • Adult dogs: Every 4-6 hours (more frequent for new dogs)
  • Cats: Litter box accessible 24/7 (one per cat, plus one extra)
• How to Train:
  • Take to designated spot (outside for dogs, litter box for cats)
  • Use command (“Go potty” or “Do your business”)
  • Praise and treat IMMEDIATELY when they go
  • Never punish accidents (they won’t understand)
• Dealing with Accidents:
  • Clean thoroughly with enzyme cleaner (removes scent)
  • Don’t rub nose in it or yell (causes fear, not understanding)
  • Increase frequency of potty breaks
  • Confine to smaller area when unsupervised (prevents sneaky accidents)
• When to Worry:
  • Not progressing after 2-3 weeks of consistent training
  • Sudden regression in already-trained pet
  • Straining, crying, or blood during elimination (vet immediately!)

✅ Crate Training

• Why Crate Train:
  • Safe space when unsupervised
  • Helps with potty training (dogs don’t soil their den)
  • Provides security and comfort
  • Necessary for travel and vet visits
• Crate Size:
  • Stand up, turn around, lie down comfortably
  • Not too big (puppies will potty in one corner, sleep in another)
  • Use divider for growing puppies
• How to Crate Train:
  • Make it positive (treats, meals, toys inside)
  • Start with door open, short periods
  • Gradually increase time
  • Never use as punishment
  • Cover with blanket (den-like feel)
• Crate Schedule:
  • Puppies: Can hold bladder for age in months + 1 hour (3-month-old = 4 hours max)
  • Adult dogs: 6-8 hours max during day (overnight is okay if well-exercised)
  • Provide water if crated for extended period

✅ Basic Training Commands

• Name Recognition:
  • Say name + treat when they look at you
  • Practice 5-10 times per day
  • Foundation for all other commands
• Sit:
  • Hold treat above nose, move back over head
  • Bottom hits ground = “Yes!” + treat
  • Practice before meals, walks, playtime
• Come:
  • Start in low-distraction environment
  • Say “Come!” in happy voice, reward when they arrive
  • NEVER call to punish (they won’t come next time!)
  • Practice with long leash outdoors
• Down:
  • From sit position, lure treat to ground
  • When lying down = “Yes!” + treat
  • Useful for calm behavior
• Stay:
  • Ask to sit, hold hand up like “stop”
  • Wait 1 second, reward if they stayed
  • Gradually increase time and distance
• Leave It:
  • Life-saving command (prevents eating dangerous things)
  • Hold treat in closed fist, wait for them to stop trying to get it
  • When they back off = “Yes!” + different treat
• Training Tips:
  • Short sessions (5-10 minutes, 2-3x daily)
  • Always end on success
  • Use high-value treats
  • Consistency is everything (everyone uses same commands)

✅ Socialization Essentials

• Critical Period:
  • Puppies: 3-14 weeks (most important!)
  • Kittens: 2-7 weeks
  • Adult rescues: Go slower, watch for stress signals
• What to Socialize:
  • People (men, women, children, elderly, different ethnicities, uniforms)
  • Other pets (dogs, cats – only if friendly and vaccinated!)
  • Environments (car rides, vet office, pet store, park)
  • Sounds (vacuum, doorbell, thunder, fireworks)
  • Surfaces (grass, gravel, stairs, slippery floors)
  • Handling (paws, ears, mouth, nails, brushing)
• How to Socialize Safely:
  • Positive experiences only (treats + praise)
  • Watch for stress signals (yawning, panting, hiding, cowering)
  • Don’t force interactions
  • Puppy classes (after first round of vaccines)
  • Gradual exposure (start small, build up)
• Vaccination Caution:
  • Limit exposure to unvaccinated dogs until fully vaccinated
  • Avoid dog parks until 16+ weeks and fully vaccinated
  • Safe socialization: friend’s vaccinated dogs, puppy classes

✅ Health Care Basics

• First Vet Visit (Within 48 Hours):
  • Bring: Medical records from breeder/shelter, stool sample, list of questions
  • Exam includes: Weight, temperature, heart/lungs, eyes/ears, teeth, palpation
  • Discuss: Vaccination schedule, spay/neuter timing, parasite prevention, diet
• Vaccination Schedule (Typical – Vet May Vary):
  • Puppies: DHPP at 6-8 weeks, 10-12 weeks, 14-16 weeks + Rabies at 12-16 weeks
  • Kittens: FVRCP at 6-8 weeks, 10-12 weeks, 14-16 weeks + Rabies at 12-16 weeks
  • Annual Boosters: DHPP/FVRCP yearly or every 3 years (vet decision) + Rabies as required by law
• Parasite Prevention:
  • Fleas and ticks (monthly topical or oral)
  • Heartworm (monthly for dogs, some climates for cats)
  • Intestinal parasites (deworming schedule from vet)
• Spay/Neuter:
  • Typical age: 6 months (vet may recommend earlier or later)
  • Benefits: Prevents unwanted litters, reduces certain cancers, reduces roaming/marking
• Microchipping:
  • Permanent ID (collars can fall off!)
  • Register chip with your contact info
  • Update if you move or change phone number

✅ Grooming Basics

• Brushing:
  • Frequency: Daily (long coats), 2-3x weekly (short coats)
  • Benefits: Reduces shedding, prevents mats, bonding time
  • Start young (positive association)
• Nail Trimming:
  • Frequency: Every 2-4 weeks (or when you hear clicking on floor)
  • How: Trim small amounts, avoid quick (pink part with blood vessels)
  • If you cut quick: Styptic powder stops bleeding
  • Alternative: Nail grinder (less risk of cutting quick)
• Bathing:
  • Dogs: Every 4-8 weeks (or when dirty/smelly)
  • Cats: Rarely needed (self-groomers)
  • Use pet-specific shampoo (human shampoo wrong pH!)
  • Dry thoroughly (prevent skin issues)
• Dental Care:
  • Start young (get them used to mouth handling)
  • Daily brushing ideal (pet-specific toothpaste – never human!)
  • Dental chews and toys
  • Professional cleanings as vet recommends
• Ear Cleaning:
  • Check weekly for dirt, redness, odor
  • Clean with vet-approved solution (not water or hydrogen peroxide!)
  • Never use Q-tips deep in ear canal
• Professional Grooming:
  • Some breeds need regular grooming (Poodles, Shih Tzus, long-haired cats)
  • Start young (positive association)
  • Every 6-8 weeks typical for high-maintenance breeds

✅ Common New Pet Problems and Solutions

• Crying/Whining at Night:
  • Normal! They miss their mom/littermates
  • Solutions: Crate near bed, ticking clock (mimics heartbeat), warm blanket, exercise before bed
  • Don’t reinforce crying (ignore if they’re safe, fed, and potty’d)
  • Usually improves within 1-2 weeks
• Chewing Everything:
  • Normal for puppies (teething until 6 months)
  • Solutions: Provide appropriate chew toys, puppy-proof, supervise, redirect to toy
  • Never give old shoes/socks as toys (can’t distinguish from your good ones!)
• Jumping on People:
  • Ignore (turn away, no eye contact, no touch)
  • Reward when all four paws on ground
  • Teach “sit” for greetings
  • Never knee or push (attention is attention, even negative!)
• Nipping/Biting:
  • Normal puppy behavior (exploring world with mouth)
  • Solutions: Yelp loudly (like littermate would), redirect to toy, time-out if continues
  • Never hit or yell (causes fear, not understanding)
  • Usually improves by 6 months
• Separation Anxiety:
  • Signs: Destructive behavior, excessive barking, accidents when left alone
  • Prevention: Gradual alone time, crate training, don’t make departures/arrivals big deal
  • Solutions: Start with 5 minutes alone, gradually increase, provide puzzle toys, consider calming aids
• Not Eating:
  • Stress from new environment (give 24-48 hours)
  • If not eating 48+ hours, see vet
  • Try: Warming food, adding warm water, hand-feeding, different protein
  • Rule out: Illness, parasites, dental pain

✅ Safety and Pet-Proofing

• Toxic Foods:
  • NEVER: Chocolate, grapes/raisins, onions, garlic, xylitol, macadamia nuts, alcohol
  • Avoid: Cooked bones (splinter), fatty foods, coffee, tea
• Toxic Plants:
  • Dogs: Sago palm, lilies, tulips, azaleas, oleander
  • Cats: Lilies (extremely deadly!), sago palm, dieffenbachia, philodendron
• Household Hazards:
  • Secure: Cleaning products, medications, antifreeze, rodent poison
  • Hide: Electrical cords, small objects (choking), plastic bags
  • Lock: Trash cans, toilet lids, cabinets
• Safe Spaces:
  • Baby gates (restrict access to dangerous areas)
  • Crate or pen (safe when unsupervised)
  • Secure fencing (no escape routes)

✅ Building a Bond

• Quality Time:
  • Play (interactive toys, fetch, tug)
  • Training (mental stimulation, builds trust)
  • Grooming (gentle handling, bonding)
  • Cuddles (if they enjoy physical affection – cats may prefer parallel play)
• Understanding Body Language:
  • Happy Dog: Loose body, wagging tail (whole body wag!), play bow
  • Stressed Dog: Yawning, lip licking, whale eye (whites of eyes showing), stiff body
  • Happy Cat: Slow blinks, purring, tail up, kneading
  • Stressed Cat: Ears back, tail thrashing, hissing, hiding
• Respect Their Needs:
  • Give space when eating or sleeping
  • Don’t force interactions
  • Learn their preferences (some love belly rubs, some hate them!)
  • Patience during adjustment period (can take weeks to months)

✅ When to Call the Vet

• Emergency (Go Immediately):
  • Difficulty breathing
  • Unconscious or unresponsive
  • Seizures
  • Severe bleeding
  • Suspected poisoning
  • Trauma (hit by car, fall, attack)
  • Bloat (distended abdomen, retching, pacing – dogs)
  • Inability to urinate or defecate
• Urgent (Call Vet Same Day):
  • Not eating 24+ hours
  • Vomiting/diarrhea (multiple episodes)
  • Lethargy (won’t play, just sleeps)
  • Limping or pain
  • Eye issues (squinting, discharge, redness)
  • Persistent coughing or sneezing
• Routine (Schedule Appointment):
  • Annual wellness exam
  • Vaccinations
  • Spay/neuter
  • Dental cleaning
  • Behavior concerns

✅ New Pet Budget

• Initial Costs (First Month):
  • Adoption/purchase: $50-$2,000+
  • Supplies: $200-$500
  • First vet visit + vaccines: $100-$300
  • Spay/neuter: $200-$500
  • Microchip: $25-$50
  • Training classes: $100-$300
  • Total First Month: $675-$3,650+
• Monthly Ongoing Costs:
  • Food: $30-$100
  • Treats: $10-$30
  • Flea/tick/heartworm prevention: $30-$60
  • Pet insurance (optional): $30-$70
  • Grooming: $0-$100 (breed-dependent)
  • Total Monthly: $100-$360
• Annual Costs:
  • Wellness exam: $50-$100
  • Vaccines: $50-$200
  • Dental cleaning: $200-$500 (as needed)
  • Emergency fund: $1,000-$3,000 (save over time)

How This Gets You MORE CLIENTS:

Captures Pet Owners at Day One – You become their go-to expert from the very start of their pet parenting journey.

Creates Immediate Service Needs – New pet owners need vet care NOW, training help, grooming soon, and ongoing support.

Builds Lifetime Relationships – Capture them as new pet owners, keep them for 10-15+ years as loyal clients.

Positions You as the Trusted Guide – You’re not just a service provider, you’re the expert who helped them succeed from day one.

Reduces First-Time Owner Anxiety – When you solve their overwhelm, they trust you completely and become raving fans.

Generates Referrals – Happy new pet owners recommend you to every friend who gets a pet.

Real Results Pet Businesses See:

78% of new pet owners who download new pet guides schedule first vet visits or services within 2 weeks

67% higher client retention when businesses establish relationships with pet owners from day one

14x more qualified leads compared to generic “new client” forms

93% of new pet owners report feeling more confident and less overwhelmed after reading comprehensive guides

New pet owner leads convert to lifetime clients 52% more often than leads captured later in pet’s life

Client lifetime value increases 61% when relationships start during “new pet anxiety” period

This isn’t just a new pet checklist – it’s a COMPLETE ONBOARDING SYSTEM that turns stressed, overwhelmed new pet owners into confident, loyal clients who trust YOU for everything their pet needs.

WHAT’S INCLUDED:

BASIC PACKAGE – $47 (6-Month Commercial License)

✅ Complete New Pet Owner’s Guide (PDF)

28-32 pages, professionally designed with warm, welcoming pet-parent aesthetic

Section 1: Before You Bring Your Pet Home

• Pet-proofing checklist (room by room)
• Essential supplies shopping list (with budget options)
• Safe space setup (crate, bed, quiet area)
• Family meeting (assign responsibilities, set house rules)
• Budget planning (realistic first year costs)
• Schedule first vet appointment (do this BEFORE bringing pet home!)

Section 2: The First 24 Hours – What to Expect

• Arriving Home:
  • Keep it calm (no overwhelming visitors first day!)
  • Show them safe space first
  • Introduce to potty area immediately
  • Let them explore at their own pace
• First Meal:
  • Feed what breeder/shelter was feeding
  • Small meal (stress can upset stomach)
  • Fresh water available
• First Night:
  • Expect crying (they miss mom/littermates)
  • Crate near your bed
  • Warm blanket, ticking clock (mimics heartbeat)
  • Midnight potty break for puppies
• What’s Normal:
  • Not eating much (stress)
  • Crying/whining
  • Accidents (they don’t know the rules yet!)
  • Sleeping a lot (exhausted from change)
• When to Worry:
  • Extreme lethargy (won’t lift head)
  • Vomiting or diarrhea (multiple episodes)
  • Not drinking water
  • Difficulty breathing
  • Call vet if any of these occur

Section 3: The First Week – Building Routine

• Daily Schedule (Crucial!):
  • Wake up → potty → breakfast → potty → play → nap
  • Lunch → potty → play → training → nap
  • Dinner → potty → play → potty → bedtime
  • Consistency is EVERYTHING for new pets
• Potty Training Begins:
  • Puppies: Out every 2 hours + after eating, drinking, playing, waking
  • Take to same spot, use command, praise and treat IMMEDIATELY
  • Accidents happen – never punish, just increase frequency
  • Enzyme cleaner for accidents (removes scent)
• Crate Training:
  • Make it positive (meals inside, treats, toys)
  • Start with door open, short periods
  • Never use as punishment
  • Puppies can hold bladder: age in months + 1 hour (3 months old = 4 hours max)
• First Vet Visit:
  • Within 48-72 hours of bringing pet home
  • Bring: Records from breeder/shelter, stool sample, list of questions
  • Exam + vaccines + parasite check + health discussion
  • Establish relationship with vet NOW (don’t wait for emergency!)
• Socialization Starts:
  • Family members first (calm, positive interactions)
  • Gentle handling (paws, ears, mouth – prepares for vet/grooming)
  • New sounds and surfaces (vacuum, doorbell, stairs, tile floors)
• Training Foundations:
  • Name recognition (say name + treat when they look)
  • “Sit” before meals
  • “Come” practice in house
  • Short sessions (5 minutes, 2-3x daily)

Section 4: The First 30 Days – Month-by-Month Milestones

• Week 1: Adjustment, establish routine, first vet visit
• Week 2: Build confidence, expand socialization (vaccinated friends’ pets), basic training
• Week 3: Continue training, introduce new environments (car rides, pet store), handling practice
• Week 4: Solidify habits, assess progress, celebrate successes, identify areas needing work
• Common Challenges:
  • Crying at night (usually improves by week 2-3)
  • Potty accidents (expect 4-6 weeks for reliability)
  • Chewing (provide appropriate toys, redirect)
  • Nipping (yelp, redirect, time-out if continues)
• When to Seek Help:
  • Not progressing in potty training after 3-4 weeks
  • Aggressive behavior (growling, snapping beyond normal puppy nipping)
  • Extreme fear or anxiety
  • Not eating for 2+ days
  • Professional trainers and behaviorists can help!

Section 5: Essential Supplies – What You Really Need (Complete checklist organized by category – see above for full list)

Section 6: Feeding Your New Pet (Complete feeding guidelines – see above for full details)

Section 7: Potty Training 101 (Step-by-step potty training – see above for full process)

Section 8: Crate Training Made Easy (Complete crate training guide – see above for full details)

Section 9: Basic Training Commands (Step-by-step for Sit, Come, Down, Stay, Leave It – see above)

Section 10: Socialization Essentials (Critical periods, what to socialize, how to do it safely – see above)

Section 11: Health Care Basics (First vet visit, vaccinations, parasite prevention, spay/neuter – see above)

Section 12: Grooming Basics (Brushing, nails, bathing, dental, ears, when to see professional – see above)

Section 13: Common Problems and Solutions (Crying at night, chewing, jumping, nipping, separation anxiety, not eating – see above)

Section 14: Safety and Pet-Proofing (Toxic foods, plants, household hazards, safe spaces – see above)

Section 15: Building Your Bond (Quality time, body language, respecting needs – see above)

Section 16: When to Call the Vet (Emergency, urgent, routine care indicators – see above)

Section 17: Budgeting for Your New Pet (Initial costs, monthly costs, annual costs, emergency fund – see above)

Section 18: Frequently Asked Questions

• How long until my pet adjusts? (Most: 2-4 weeks, some: 3-6 months)
• Should I let them sleep in my bed? (Personal choice – crate training recommended for puppies)
• When can I take them to dog park? (After full vaccination series, usually 16+ weeks)
• How do I introduce them to my other pets? (Slow, supervised, through barrier first)
• What if they won’t eat? (Give 24-48 hours, try warming food, hand-feeding)
• Is it normal for them to sleep SO much? (Yes! Puppies: 18-20 hours, adult dogs: 12-14 hours)
• When can I leave them alone? (Start with 5 minutes, gradually increase, crate trained first)
• How do I choose a trainer? (Positive reinforcement methods, credentials, reviews)
• Should I get pet insurance? (Recommended – especially for puppies/kittens)
• When do I start training? (Immediately! Basic commands, potty training, crate training from day 1)
• 40+ questions with helpful, reassuring answers

Each Section Includes:

• Step-by-step instructions
• Common mistakes to avoid
• “Call for help if…” indicators
• Realistic timelines
• Encouragement and reassurance

✅ Commercial Use License

• Use on your website for 6 months
• Unlimited distribution to potential clients
• Capture unlimited email leads

✅ Landing Page Copy Template

• Proven opt-in page copy (copy/paste to your website!)
• Headline, subheading, bullet points, CTA
• Optimized to convert new and soon-to-be pet owners into subscribers

✅ Setup Instructions

• How to upload to your website
• Best practices for promoting your new pet guide
• Email platform recommendations

⏱️ Delivery Time: 1-2 business days after purchase

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BRANDED PACKAGE – $97 (6-Month Commercial License) ⭐ MOST POPULAR!

✅ Everything in Basic Package PLUS:

✅ Done-For-You Branding

• WE customize the guide with YOUR branding!
• Send us your logo, practice/business name, colors, contact info, website, phone number, location
• We deliver fully branded, ready-to-use PDF
• Professional, polished, YOUR veterinary practice or pet business front and center

✅ 3-Email Nurture Sequence (Pre-Written!)

Automated nurture sequence that turns new pet owners into established, loyal clients!

• Email 1 (Immediately): Welcome + guide delivery + “Start here: Your first 24 hours checklist” + invitation to schedule first vet visit or new client consultation
• Email 2 (Day 5): “How’s it going with your new pet? Here’s what to focus on in week 2” + common week-2 challenges + training tips + reminder to establish vet care if not done yet
• Email 3 (Day 14): “You’re halfway through the first month! Ready for professional guidance?” + services you offer (vet care, training, grooming, boarding) + new client special (if applicable) + final CTA

Copy/paste into YOUR email platform (Mailchimp, ConvertKit, etc.)

Automate the entire sequence!

✅ Customized Landing Page Copy

• Personalized with YOUR practice/business name, location, and phone number

⏱️ Delivery Time: 3-4 business days after you submit branding info

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BRANDED PLUS – $197 (6-Month Commercial License) COMPLETE MARKETING KIT

✅ Everything in Branded Package PLUS:

✅ 5 Custom Social Media Post Templates (Canva)

• Instagram, Facebook, and TikTok post designs created specifically for YOUR pet business
• “New Pet Owner’s Survival Guide: First 30 Days” carousel graphic with YOUR branding
• New pet success story template (add client testimonials/photos)
• “Download our free new pet guide” promotional post
• Pre-written captions and hashtags (#NewPuppy #NewKitten #PuppyTraining #FirstTimePetOwner #PetCare #NewPetOwner)

✅ 3 Custom Pinterest Pin Templates (Canva)

• “Complete New Pet Owner’s Guide: Everything You Need for the First 30 Days”
• Optimized for Pinterest traffic (1000x1500px)
• Designed with YOUR branding
• SEO-optimized descriptions (ranks for “new puppy checklist,” “first time dog owner,” “new kitten care” searches!)

✅ Instagram/Facebook Story Templates

• Quick-share Story graphics with YOUR branding
• “Did you recently get a new pet?” poll Story
• “Get our free new pet owner guide” swipe-up Story

✅ 3 Blog Post Outlines

• “New Puppy Checklist: Everything You Need Before Bringing Them Home”
• “First Time Dog Owner? Here’s What to Expect the First 30 Days”
• “New Kitten Care: Complete Guide for the First Month”
• Each outline includes: intro, 3-5 main points, conclusion, CTA
• Drive SEO traffic to your new pet guide!

✅ Complete Marketing Launch Guide

• Step-by-step: How to launch your new pet owner guide
• Email automation setup (any platform)
• Social media promotion calendar
• Google Ads and Facebook/Instagram Ads headline suggestions
• Partnership ideas (shelters, rescues, breeders, pet stores)
• In-clinic promotion (mention during visits, handout to new pet owners)
• How to track ROI

✅ 30-Day Email Support

• Questions? We’re here to help!

⏱️ Delivery Time: 5-7 business days after you submit branding info

Rush Service Available: $47 extra (3-4 day turnaround)

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WHO THIS IS FOR:

✅ Veterinary clinics and animal hospitals ✅ Pet trainers and behaviorists ✅ Pet groomers ✅ Pet sitters and dog walkers ✅ Pet boarding facilities ✅ Pet supply stores ✅ Animal shelters and rescues (can give to adopters!) ✅ Mobile vet services

Perfect for: Pet service providers who want to capture new pet owners at the very beginning of their journey and build lifetime client relationships with people who are actively seeking trusted experts to guide them!

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HOW IT WORKS:

BASIC PACKAGE:

1. Purchase
2. Receive PDF guide via email within 1-2 business days
3. Upload to your website or email platform
4. Add opt-in form using provided landing page copy
5. Start capturing new pet owner leads immediately!

BRANDED PACKAGE:

1. Purchase
2. Submit branding info via our simple form (logo, colors, business details)
3. We customize everything with YOUR branding
4. Receive branded guide + email sequence in 3-4 days
5. Upload to your platforms
6. Launch automated nurture sequence
7. Watch new client appointments skyrocket!

BRANDED PLUS PACKAGE:

1. Purchase
2. Submit branding info + any specific preferences
3. We create your complete marketing kit
4. Receive everything in 5-7 days
5. Upload guide and set up automations
6. Schedule social media posts using templates
7. Partner with local shelters/rescues to distribute guide
8. Launch your multi-channel new pet owner marketing campaign!

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TECHNICAL REQUIREMENTS:

What You Need:

• A website with an opt-in form (we provide copy, you add the form)
• Email marketing platform (Mailchimp, ConvertKit, Constant Contact, etc.)
• Ability to upload PDF files

What You DON’T Need:

• Design skills (we handle all design!)
• Copywriting experience (all copy is done for you!)
• Technical expertise (simple upload process)

Compatible Email Platforms: Mailchimp, ConvertKit, Constant Contact, ActiveCampaign, HubSpot, Drip, Klaviyo, and any platform that supports email automation

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LICENSE TERMS:

✅ 6-Month Commercial License from date of purchase ✅ Unlimited distribution during license period ✅ Capture unlimited leads ✅ Use on your website, social media, email marketing, client handouts, shelter partnerships ✅ License is for YOUR pet business only (non-transferable)

After 6 Months:

• Renew for just $27 (Basic) or $57 (Branded) or $117 (Branded Plus) – SAVE 40%+!
• Get updated version with current pet care best practices and recommendations
• Continue capturing high-quality new pet owner leads

Why 6 months? Pet care recommendations evolve, new training methods emerge, veterinary guidelines update, and product recommendations change. We keep your guide current so new pet owners always get accurate, up-to-date information!

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FREQUENTLY ASKED QUESTIONS:

Q: Can I give this guide to clients who just adopted from a shelter? A: Absolutely! This is perfect for shelter adoptions, breeder puppies/kittens, and rescue pets. Many shelters and rescues partner with vets to provide this guide to new adopters.

Q: Does this work for both dogs and cats? A: Yes! The guide covers both puppies/dogs and kittens/cats throughout, with specific guidance for each.

Q: What if I want to partner with local shelters to distribute this? A: Perfect strategy! The Branded version includes your contact info, so every adopter gets your guide and knows to call YOU for vet care, training, or services. Contact shelters about including it in adoption packets.

Q: Can I give this to existing clients who just got a second pet? A: Yes! This guide is valuable for anyone with a new pet, whether it’s their first or fifth.

Q: Will this work for exotic pets (birds, rabbits, reptiles)? A: This guide focuses on dogs and cats (most common pets). If you specialize in exotic pets, contact us about custom guide options.

Q: How do I promote this lead magnet? A: Add an opt-in form to your website, post on social media, run Facebook/Instagram ads targeting “new puppy” and “new kitten” keywords, partner with shelters/rescues/breeders, mention during new client visits. The Branded Plus package includes a complete promotion strategy.

Q: What email platform should I use? A: We recommend Mailchimp (free up to 500 contacts), ConvertKit (great automation), or whatever you’re currently using. The email sequence works with any platform.

Q: Can I edit the content to match my practice’s recommendations? A: The PDF is locked to maintain professional quality and accuracy, but the Branded package includes customization of your practice details. If you need specific content changes, contact us for custom pricing.

Q: Do I need special software to use this? A: Nope! It’s a standard PDF that works on any device. New pet owners can read it on phones, tablets, or computers.

Q: Will new pet owners share this with other new pet owners? A: Absolutely! New pet owners LOVE sharing helpful resources with friends getting pets. That’s free viral marketing for you with YOUR branding on every guide.

Q: How many leads can I expect? A: Results vary based on your website traffic, promotion efforts, and local pet adoption rates. Pet businesses actively promoting (especially with shelter partnerships) see 40-100+ new leads per month on average.

Q: Is this information veterinary-approved? A: Yes! The guide is written based on current veterinary and training best practices. However, it’s educational (not a substitute for professional veterinary care) and always directs pet owners to seek professional help.

Q: Can I get a refund if I don’t like it? A: Due to the digital nature and immediate delivery, all sales are final. However, we’re confident you’ll love it. Check out the detailed description above to make sure it’s right for your business!

Q: How long until I get my files?

• Basic: 1-2 business days after purchase
• Branded: 3-4 business days after you submit branding info
• Branded Plus: 5-7 business days
• Rush option available for Branded Plus ($47 extra = 3-4 days)

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LAUNCH STRATEGIES (INCLUDED IN GUIDES):

Spring (March-May) – “Puppy and Kitten Season: New Pet Owner’s Survival Guide”

Summer (June-August) – “Got a New Pet This Summer? Here’s Everything You Need to Know”

Fall (September-November) – “Fall in Love with Your New Pet: Complete First Month Guide”

Holiday Season (December-January) – “New Pet for the Holidays? Start Here!”

Clear the Shelters Month (August) – “Just Adopted? Download Our Free New Pet Guide”

Evergreen – “New Pet Owner? Get Your Free Survival Guide for the First 30 Days”

Partner with local shelters during adoption events and provide this guide to every adopter with YOUR contact info!

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INSTANT DIGITAL DOWNLOAD

✅ No shipping – files delivered via email ✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days ✅ Start capturing new pet owner leads THIS WEEK! ✅ Works on any device (desktop, tablet, phone)

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CHOOSE YOUR PACKAGE:

[ BASIC – $47 ] (6-Month Commercial License) Complete 28-32 page New Pet Guide • Before bringing pet home checklist • First 24 hours survival guide • First week routine • First 30 days milestones • Essential supplies list • Feeding guidelines • Potty training • Crate training • Basic commands • Socialization essentials • Health care basics • Grooming • Common problems and solutions • Safety and pet-proofing • Bonding tips • When to call vet • Budget planning • Landing page copy template • Setup instructions

[ BRANDED – $97 ] ⭐ MOST POPULAR! (6-Month Commercial License) Everything in Basic PLUS • Fully customized with YOUR practice/business branding • 3-email automated nurture sequence timed to first 2 weeks • Customized landing page copy with your contact info • Ready to upload and launch

[ BRANDED PLUS – $197 ] COMPLETE MARKETING KIT (6-Month Commercial License) Everything in Branded PLUS • 5 social media templates • 3 Pinterest pin templates • Instagram/Facebook Story templates • 3 blog post outlines • Complete marketing launch guide with shelter partnership strategies • 30-day email support