Every lash extension client asks the same questions: “Can I wear mascara? Can I get them wet? How do I clean them?” They’re getting conflicting advice from TikTok, accidentally damaging their extensions, and frustrated when their lashes don’t last. That’s where YOUR Lash Extension Care Guide solves everything!
This comprehensive care guide teaches clients exactly how to protect their lash investment, make extensions last 4-6 weeks, and keep their natural lashes healthy BEFORE they make expensive mistakes. When they download this guide, they’re learning YOUR expert aftercare protocols, which means when they’re ready to book lashes, they’re choosing YOU.
Why This Lead Magnet Works:
Protects Client Investment – Lash extensions cost $150-$300+. Clients who know proper care get better retention and happier results.
Positions You as the Lash Expert – You’re not just applying lashes, you’re educating on lash health, retention science, and long-term care. That builds massive trust.
Pre-Qualifies Serious Clients – Someone downloading a lash care guide is actively considering extensions and wants to do it right.
Reduces Aftercare Complaints – When clients know what to expect and how to care for lashes upfront, they can’t blame you for their mistakes.
Increases Retention and Rebooking – Clients with proper care knowledge keep lashes longer, see better results, and rebook fills religiously.
Captures High-Value Repeat Clients – Lash clients are THE BEST leads because they need fills every 2-3 weeks. One guide download = potential years of recurring revenue.
What Lash Clients Get:
✅ Complete Lash Extension Basics
✅ First 24-48 Hours: Critical Care Period
✅ Daily Lash Care Routine
✅ What to AVOID at All Costs
✅ Showering and Water Exposure
✅ Makeup Guidelines
✅ Sleeping Tips for Lash Longevity
✅ Fill Schedule and Maintenance
✅ Lash Health and Natural Lash Care
✅ Troubleshooting Common Issues
✅ Product Recommendations
✅ Lifestyle Adjustments
✅ Common Lash Extension Myths
How This Gets You MORE CLIENTS:
Increases Client Retention – Clients who care for lashes properly see better results, stay happier, and rebook consistently.
Reduces Refund Requests – When clients understand aftercare upfront, they can’t blame you for their care mistakes.
Builds Authority Before First Appointment – You’re already their trusted lash expert before they ever sit in your chair.
Captures Leads 24/7 – Your website works around the clock collecting contact info from people researching lash extensions.
Creates Educated Clients – Clients who understand the commitment are more likely to follow through and become long-term regulars.
Generates Referrals – Happy clients with gorgeous, long-lasting lashes refer friends who also want great retention.
Real Results Lash Studios See:
76% of clients who download lash care guides book appointments within 2 weeks
58% better retention rates when clients follow proper aftercare vs. those who don’t
11x more qualified leads compared to generic “book lashes” buttons
89% of new clients report feeling more confident about lash extensions after reading the care guide
Reduced “why are my lashes falling out” complaints by 65% (clients understand natural shedding and proper care)
Client rebooking rate increases 51% when they achieve great retention through proper care
This isn’t just an aftercare instruction sheet – it’s a CLIENT EDUCATION SYSTEM that turns nervous first-timers into confident, loyal lash clients who protect their investment and keep coming back.
WHO THIS IS FOR:
✅ Lash extension studios and lash bars ✅ Independent lash technicians ✅ Beauty salons offering lash services ✅ Brow and lash studios ✅ Mobile lash technicians ✅ Lash studio franchises and chains ✅ New lash businesses building clientele
Perfect for: Lash studios tired of clients ruining their retention with oil-based products and improper care, and ready to attract educated clients who understand how to protect their investment and keep rebooking every 2-3 weeks!
TECHNICAL REQUIREMENTS:
What You Need:
- A website with an opt-in form (we provide copy, you add the form)
- Email marketing platform (Mailchimp, ConvertKit, Constant Contact, etc.)
- Ability to upload PDF files
What You DON’T Need:
- Design skills (we handle all design!)
- Copywriting experience (all copy is done for you!)
- Technical expertise (simple upload process)
Compatible Email Platforms: Mailchimp, ConvertKit, Constant Contact, ActiveCampaign, HubSpot, Drip, Klaviyo, and any platform that supports email automation
FREQUENTLY ASKED QUESTIONS:
Q: Can I give this guide to existing clients after their appointments?
A: Absolutely! This guide works as both a lead magnet AND client aftercare. Many studios give it to new lash clients and use it to attract new leads.
Q: What if I recommend specific lash care products?
A: The guide covers general product types. The Branded package includes your business details. You can recommend your specific products during consultations and in follow-up emails.
Q: Will this work for brow studios too?
A: This guide is lash extension-focused. If you offer both lashes and brows, this works great for your lash clients. Contact us if you’d like a custom brow lamination care guide.
Q: Can I print this and give it to clients in-studio?
A: The license covers digital distribution only. If you want to print physical copies, contact us for print licensing options.
Q: Will this replace my aftercare instructions?
A: This can BE your comprehensive aftercare instructions! It’s much more detailed than a typical aftercare card.
Q: How do I promote this lead magnet?
A: Add an opt-in form to your website, create QR codes for your studio, post on Instagram/TikTok, run Facebook/Instagram ads. The Branded Plus package includes a complete promotion strategy.
Q: What email platform should I use?
A: We recommend Mailchimp (free up to 500 contacts), ConvertKit (great automation), or whatever you’re currently using. The email sequence works with any platform.
Q: Can I edit the content to match my studio’s aftercare protocols?
A: The PDF is locked to maintain professional quality, but the Branded package includes customization of your studio details. If you need specific content changes, contact us for custom pricing.
Q: Do I need special software to use this?
A: Nope! It’s a standard PDF that works on any device. Your clients can read it on phones, tablets, or computers.
Q: Will clients share this with competitor lash studios?
A: Possibly, but that’s okay! The guide is branded with YOUR studio info. Even if shared, it drives people back to YOU.
Q: How many leads can I expect?
A: Results vary based on your website traffic and promotion efforts. Lash studios actively promoting see 25-60 new leads per month on average.
Q: Does this cover lash lifts or just extensions?
A: This guide is specifically for lash extensions. Lash lift aftercare is different and simpler. Contact us if you’d like a lash lift care guide.
Q: Can I get a refund if I don’t like it?
A: Due to the digital nature and immediate delivery, all sales are final. However, we’re confident you’ll love it. Check out the detailed description above to make sure it’s right for your studio!
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
New Year (January) – “New Year, New Lashes: Everything You Need to Know About Extensions”
Wedding Season (Spring/Summer) – “Bridal Lash Guide: Perfect Extensions for Your Big Day”
Back-to-School (August/September) – “Low-Maintenance Beauty: Lash Extensions for Busy Lives”
Holiday Season (November/December) – “Holiday Glam: Get Party-Ready Lashes That Last”
Evergreen – “Thinking About Lash Extensions? Get All Your Questions Answered”
Time your promotion around these natural beauty peaks when people are ready to invest in lash services!
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email ✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days ✅ Start capturing lash extension leads THIS WEEK! ✅ Works on any device (desktop, tablet, phone)
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!
