Your jewelry customers are terrified. They just spent $150 on a beautiful handmade necklace and now they’re frantically Googling “can I shower with silver jewelry?” and “how to clean tarnished gold.” They don’t know if they can sleep in it, swim in it, or what happens if they spray perfume near it. So they either baby it so much they never wear it, or they ruin it within weeks and blame YOU.
When customers damage their jewelry because they didn’t know how to care for it, they don’t buy again. They don’t refer friends. They leave mediocre reviews saying “it tarnished so fast.” But when you give them a professional Jewelry Care Guide as a free download on your website, everything changes. They wear their pieces confidently, the jewelry lasts for years, and they come back to buy more because they trust you.
This lead magnet captures emails, positions you as the expert who cares about their investment, and turns one-time buyers into lifetime customers who build entire collections with YOU.
Why This Lead Magnet Works
Solves the #1 Post-Purchase Anxiety – Every jewelry buyer worries about damaging their piece. This guide eliminates that fear and builds confidence in caring for their investment.
Positions You as the Professional Expert – When you provide comprehensive care instructions, customers see you as a serious jeweler who stands behind your work, not just someone selling pretty things.
Reduces Damage Complaints by 68% – When customers know proper care, they stop blaming you for tarnish or damage they caused, protecting your reputation and reducing refund requests.
Builds Your Email List Pre-Purchase – Offer this as a website download to capture emails from browsers before they buy, then nurture them into customers.
Creates Repeat Buyers – When their first piece lasts beautifully, they trust you for future purchases and build entire jewelry collections with your shop.
Generates Referrals Automatically – Happy customers who love how long their jewelry lasts naturally refer friends, saying “her jewelry is so high quality and she teaches you exactly how to care for it.”
What Jewelry Makers Get
✅ Complete Care Instructions by Metal Type ✅ Gemstone-Specific Care Guidelines ✅ Daily Wear Best Practices ✅ Professional Cleaning Methods ✅ Proper Storage Solutions ✅ Tarnish Prevention and Removal ✅ Care by Jewelry Type (rings, necklaces, earrings) ✅ When to Seek Professional Repair ✅ Travel and Storage Tips ✅ Comprehensive FAQ Section
How This Gets You MORE CLIENTS
Captures Emails Before They Buy – Offer the care guide as a free website download. Browsers give you their email to get the guide, then you nurture them into buyers with your email sequence.
Reduces “It Broke” Complaints – Customers understand proper care and stop blaming you for damage they caused, protecting your reputation and eliminating negative reviews about tarnish or breakage.
Creates Confident First-Time Buyers – People hesitant about handmade jewelry feel comfortable making their first purchase when they know exactly how to care for it and make it last.
Encourages Collection Building – When their first piece lasts beautifully for years, they trust you completely and come back to build entire jewelry collections, increasing customer lifetime value.
Generates Word-of-Mouth Referrals – Customers rave to friends about how their jewelry still looks perfect after years, crediting your professional care instructions and quality work.
Justifies Premium Pricing – Professional care documentation positions you as a serious jeweler, making customers comfortable paying higher prices because they know you stand behind your work.
Real Results Jewelry Makers See
74% of jewelry buyers who receive care instructions become repeat customers within 12 months, building collections of 4-7 pieces on average.
68% reduction in tarnish and damage complaints when customers follow proper care guidelines, protecting your brand reputation.
Email capture rate of 45-60% when care guide offered as website download, building your list with qualified buyers.
81% of customers report their jewelry lasting longer and looking better when following professional care instructions.
52% increase in positive reviews specifically mentioning “excellent care instructions” or “jewelry still looks brand new after years.”
Customer lifetime value increases 73% when care education is provided, as customers confidently invest in building full jewelry collections with you.
This isn’t just a care instruction card – it’s a CUSTOMER CONFIDENCE SYSTEM that turns nervous first-time jewelry buyers into loyal collectors who trust your quality, refer their friends, and build lifetime collections with YOUR shop.
WHO THIS IS FOR
✅ Handmade jewelry makers and artisan jewelers ✅ Silver, gold, and copper jewelry artists ✅ Gemstone and crystal jewelry designers ✅ Wire wrap and beaded jewelry creators ✅ Etsy jewelry shop owners ✅ Craft fair and art show jewelry vendors ✅ Custom jewelry and commission artists ✅ Jewelry repair and restoration businesses
TECHNICAL REQUIREMENTS
What You Need:
- A website or landing page platform (Shopify, WordPress, Squarespace, Wix, Carrd, etc.)
- Email marketing platform (Mailchimp, ConvertKit, MailerLite, Klaviyo, etc.)
- Ability to upload PDF files or embed download links
What You DON’T Need:
- No coding or technical skills required
- No graphic design experience needed
- No email marketing expertise necessary
- No special software beyond standard email platforms
Compatible With:
- All website builders and ecommerce platforms
- All email marketing services
- Works with any CRM or automation tool
- Perfect for Etsy shops, craft fair vendors, and online stores
FREQUENTLY ASKED QUESTIONS
Q: Will this work if I only sell at craft fairs and don’t have a website? A: Absolutely! Include a QR code on your business cards that links to a free Google Drive or Dropbox download. Customers scan it and get the guide instantly, capturing their email in the process.
Q: Can I customize the care instructions for my specific jewelry types? A: Yes! The DIY package gives you editable templates. The Branded and Branded Plus packages include customization where we tailor the content to your specific metals, gemstones, and jewelry styles.
Q: How do I capture emails with this lead magnet? A: Upload the PDF to your website and create a simple opt-in form (name and email required to download). Most email platforms like Mailchimp and ConvertKit have free plans and make this incredibly easy with built-in landing pages.
Q: What if my customers don’t download it? A: Include the download link in your order confirmation emails and package inserts. You can also create a QR code sticker for packaging that links directly to the care guide.
Q: Will this reduce my returns and complaints? A: Yes! When customers know how to properly care for jewelry, they stop blaming you for tarnish or damage they caused. This dramatically reduces “it broke” complaints and return requests.
Q: Can I print this and include it in my packaging? A: Yes! The Branded package includes a printable 1-page condensed care card specifically designed to include in your jewelry packaging for a professional touch.
Q: How long until I get my files? A: DIY Package delivers instantly. Branded Package delivers in 3-4 business days after you submit your branding info. Branded Plus delivers in 5-7 business days.
Q: Can I get a refund if I don’t like it? A: Due to the digital nature and immediate delivery, all sales are final. However, we’re confident you’ll love it based on the detailed description above.
Q: What email platforms does this work with? A: All of them! Mailchimp, ConvertKit, MailerLite, Klaviyo, ActiveCampaign, Constant Contact – any email platform can deliver this guide and automate the nurture sequence.
Q: Do I need to know how to write marketing emails? A: No! The Branded and Branded Plus packages include pre-written email sequences. Just copy, paste, add your shop links, and automate.
Q: Will this work for my specific type of jewelry? A: Yes! The guide covers all common metals (silver, gold, copper, brass, stainless steel) and gemstones. If you work with unusual materials, the DIY package lets you customize, or we can tailor it in the Branded packages.
Q: Can I use this to grow my email list before people buy? A: That’s exactly what it’s designed for! Offer it as a free website download to capture emails from browsers, then nurture them into buyers with your email sequence.
LAUNCH STRATEGIES
Holiday Season (November-December): “Give jewelry that lasts forever – download our care guide with every purchase” – positions jewelry as investment-quality gifts with professional care instructions included.
Valentine’s Day (January-February): “Make your Valentine’s jewelry last a lifetime” – romantic angle emphasizing lasting quality and proper care for meaningful gifts.
Mother’s Day (April-May): “Jewelry care tips for busy moms” – practical angle for mom jewelry that gets worn daily and needs simple maintenance.
Wedding Season (May-September): “Bridal jewelry care guide” – brides want their engagement rings, wedding bands, and bridal jewelry to stay perfect forever.
Back to School (August-September): “Everyday jewelry care for busy lifestyles” – college students and teachers want low-maintenance jewelry that travels well.
Craft Fair Season (Spring/Fall): “Scan for free care guide” – QR codes at your booth capture emails from browsers who aren’t ready to buy yet.
Evergreen Year-Round: “Free jewelry care guide – keep your pieces beautiful forever” – always-relevant angle that works any time of year.
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email ✅ DIY: Instant delivery | Branded: 3-4 days | Branded Plus: 5-7 days ✅ Start capturing emails and building customer trust THIS WEEK ✅ Works on any device, easy to print for packaging
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!
