Every small business owner throws money at Facebook ads, posts randomly on Instagram, sends occasional emails, and HOPES something works. They have no idea if their marketing is effective, outdated, or just burning cash. They think “We should probably be doing more… but what?” That’s where YOUR Marketing Audit Checklist becomes their wake-up call!
This comprehensive, easy-to-use audit helps business owners score their current marketing efforts across all channels, identify what’s working (and what’s a waste of money), and see exactly where they’re losing customers. When they realize “We’re scoring 3 out of 10 and hemorrhaging opportunities,” they’re not calling just any marketing agency – they’re calling YOU because you just showed them the gaps they didn’t know existed.
Why This Lead Magnet Works:
Creates “Oh Crap” Moment – Most businesses think their marketing is “fine.” This shows them it’s actually broken.
Quantifies Invisible Problems – “I think we need better marketing” becomes “We have 12 critical gaps costing us customers!”
Positions You as Diagnostic Expert – You identified their problems before they even talked to you. You’re clearly the solution.
Removes “We Can’t Afford It” Objection – When they see how much money they’re losing, suddenly they CAN afford to fix it.
Works for ALL Business Types – Retail, service, B2B, local, e-commerce – every business needs marketing.
Natural Consultation Path – “Here’s your score… want help fixing it?” = easy conversion.
What Business Owners Get:
✅ Comprehensive Marketing Audit Across All Channels:
✅ Scoring System:
✅ Detailed Results Breakdown:
✅ “What’s This Costing You?” Calculator:
✅ Common Marketing Mistakes Guide:
✅ “Should I Hire a Marketing Agency?” Self-Assessment:
✅ Your Personalized Action Plan:
How This Gets You MORE CLIENTS:
Capture Business Owners Actively Seeking Solutions – They’re auditing their marketing = they know something’s wrong.
Qualify Leads Instantly – Their scores tell you exactly what services they need before first contact.
Create Urgency Without Being Pushy – “You’re losing $X per month” sells itself. Numbers don’t lie.
Position as Strategic Partner – Not just “do my social media,” you’re “fix my entire marketing system.”
Higher-Value Contracts – Comprehensive audits lead to comprehensive solutions = bigger retainers.
Build Trust Before Sales Call – Free valuable insight = they see you as expert, not salesperson.
Real Results Marketing Agencies See:
- 50-65% audit download rate (business owners want to know their score!)
- 40-55% score below 60 (qualified leads with real needs)
- 30-45% book consultations within 30 days
- 60-75% of consultations convert to contracts
- Average contract value 2-3x higher than single-service clients
- Long-term retainers – comprehensive audits = comprehensive solutions
This isn’t just a checklist – it’s a CLIENT DIAGNOSTIC AND QUALIFICATION SYSTEM that shows business owners exactly why they need professional marketing help (from YOU!).
WHO THIS IS FOR:
✅ Marketing Agencies
✅ Social Media Managers
✅ Digital Marketing Consultants
✅ Freelance Marketers
✅ Marketing Strategists
✅ Brand Consultants
✅ SEO/SEM Specialists offering full-service marketing
✅ New Marketing Agencies Building Client Base
Perfect for: Any marketing professional who wants to attract small business owners, quantify their marketing problems, and convert audits into high-value retainer clients!
TECHNICAL REQUIREMENTS:
What You Need:
- Website with opt-in form (or free landing page tool like Carrd, Mailchimp landing pages)
- Email marketing platform (free options: Mailchimp, MailerLite, ConvertKit)
- Social media accounts (LinkedIn is ESSENTIAL for B2B!)
What You DON’T Need:
- Design skills (Branded/Branded Plus: we do it for you!)
- Tech skills (we provide step-by-step instructions)
- Huge budget (this pays for itself with 1 client!)
FREQUENTLY ASKED QUESTIONS:
Q: Do I need design skills?
Branded/Branded Plus: Nope! We do all the customization for you.
Q: What if I don’t have a website?
A: You can use free tools! Mailchimp has free landing pages, or use Carrd.co ($19/year). We include setup instructions.
Q: Will this work for my email platform?
A: Yes! Works with ANY email platform. You just copy/paste the email text we provide.
Q: Can I share this with other agency friends?
A: License is for YOUR agency only. Friends can purchase their own license!
Q: What happens after 6 months?
A: You’ll receive renewal reminder emails. Renew at discounted rate to keep generating leads.
Q: Can I customize the audit categories?
A: The audit covers all major marketing channels. Want to add industry-specific items? Contact us for custom pricing!
Q: Will business owners just use this and not hire me?
A: Rarely! The audit shows them HOW MUCH is wrong. Most realize they need professional help to fix it all.
Q: Can I use this during sales calls?
A: Absolutely! Walk prospects through it during consultations to diagnose their needs in real-time.
Q: Does this work for B2B and B2C businesses?
A: Yes! The audit applies to any business that needs marketing (which is… all of them!).
Q: Can I print this and hand it out at networking events?
A: YES! Print as many as you want during your license period. Perfect for chamber meetings, BNI groups, conferences.
Q: How do I promote this?
A: LinkedIn (B2B goldmine!), Facebook business groups, chamber of commerce, BNI presentations, business networking events, email signature, referral partners (accountants, business coaches). Branded Plus includes complete promotional strategy!
Q: Will this help me close bigger retainer contracts?
A: YES! Comprehensive audits reveal comprehensive needs = bigger monthly retainers instead of one-off projects.
Q: What if a business scores really high?
A: Great! They still need optimization, scaling, and expert guidance. Position as “You’re doing great – let’s make you unstoppable!”
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
- New Year (January) – “2025 Marketing Audit – Start Strong!”
- Q2 Planning (March/April) – “Mid-year marketing checkup”
- Small Business Week (May) – Perfect awareness hook!
- Q3 Reset (July) – “Second half marketing strategy”
- Q4 Planning (October) – “Get ready for busy season!”
- Year-Round – Networking events, LinkedIn outreach, referral partners
Business owners think about marketing year-round!
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email
✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days
✅ Start attracting qualified business owner leads THIS WEEK!
✅ Works on any device (desktop, tablet, phone)
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!