Every homeowner ignores those weird sounds, rising energy bills, and uneven temperatures… until their system dies on the hottest day of summer or the coldest night of winter! This assessment quiz catches problems BEFORE they become expensive emergencies and positions YOU as the preventive maintenance expert who saves them thousands.
This interactive quiz walks homeowners through warning signs they can check themselves, then delivers a personalized “System Health Report” that shows exactly what’s going on. When they see “Your system shows 4 warning signs of failure,” they’re calling YOU immediately!
Why This Lead Magnet Works:
Creates Immediate Urgency – “Warning signs detected” triggers action. Nobody wants to wake up sweating at 3am with a dead AC!
Positions You as Preventive Expert – You’re not the expensive emergency guy, you’re the smart money-saving advisor who helps them avoid disaster
Educates Without Scaring – Homeowners learn what’s normal vs. what’s dangerous, building trust in your expertise
Perfect Timing Triggers – Launch before summer heat, before winter freeze, during high energy bill season
Qualifies Leads Instantly – Their quiz answers tell you EXACTLY what’s wrong before you even call them
Removes “Just Trying to Sell Me” Objection – They’re self-diagnosing with YOUR tool, so they trust the results
What Homeowners Get:
✅ 12-15 yes/no assessment questions (easy to answer, no guessing!)
✅ Questions cover: strange noises, temperature consistency, energy bills, system age, maintenance history, airflow issues, thermostat problems, cycling frequency, humidity issues, odors, visible damage
✅ Personalized “System Health Score” (0-100 scale)
✅ Results interpretation:
- ✅ Specific problem breakdown (what each warning sign means)
- ✅ Cost of ignoring problems (repair vs. replacement estimates)
- ✅ “What to Do Next” action plan
- ✅ Direct booking link for YOUR inspection service
- ✅ Printable results (show spouse/landlord)
How This Gets You MORE CLIENTS:
Capture Homeowners BEFORE Crisis – They’re checking symptoms now, not searching for emergency service at midnight
Higher-Value Jobs – Preventive maintenance and system replacements beat emergency service calls for revenue
Position as Trusted Advisor – “My HVAC guy told me to check this…” = customer for life
Natural Upsell Path – Free quiz → inspection → maintenance plan → system replacement
Seasonal Campaign Gold – Run in May (pre-summer), September (pre-winter), January (high heating bills)
Massive Share Potential – “Just took this quiz and found out my AC is dying!” = neighbors want to check theirs too
Real Results HVAC Contractors See:
- 50-65% quiz completion rate (homeowners NEED to know!)
- 40-55% in “Warning Signs” or worse category (qualified leads!)
- 35-50% book inspections within 14 days
- 60-70% of inspections convert to service or maintenance plans
- Average ticket value 3-4x higher than emergency calls
- Referral generation – friends ask “How did you know it was dying?”
This isn’t just a quiz – it’s a LEAD QUALIFICATION AND URGENCY CREATION MACHINE that fills your schedule with high-value preventive maintenance and replacement jobs instead of middle-of-the-night emergency calls.
WHO THIS IS FOR:
✅ HVAC Contractors & Companies
✅ Heating & Cooling Specialists
✅ Air Conditioning Repair Services
✅ Furnace Installation & Maintenance
✅ Residential HVAC Providers
✅ Commercial HVAC Services
✅ Home Service Franchises (Aire Serv, One Hour Heating & Air Conditioning, etc.)
Perfect for: Any HVAC professional who wants to capture leads BEFORE they become emergencies, build maintenance plan membership, and position themselves as the preventive care expert (not just the emergency guy)!
TECHNICAL REQUIREMENTS:
What You Need:
- Website (or we can provide standalone landing page)
- Email marketing platform (free options: Mailchimp, MailerLite, ConvertKit)
- Social media accounts (optional but recommended)
- Booking/scheduling system (optional – we can link to phone number instead)
What You DON’T Need:
- Coding skills (we handle everything!)
- Quiz software (included!)
- Design skills (Branded/Branded Plus: we create everything!)
Platforms We Integrate With:
- Mailchimp, ConvertKit, MailerLite, Constant Contact, ActiveCampaign, Klaviyo, and more!
- ServiceTitan, Housecall Pro, Jobber (we can link to your booking system)
FREQUENTLY ASKED QUESTIONS:
Q: Do I need design skills?
Branded/Branded Plus: Nope! We do all the customization for you. Basic: You’ll use our template and add your own branding.
Q: Do I need coding skills?
A: Nope! We handle all technical setup. You just copy/paste an embed code onto your website (we show you how).
Q: What if I don’t have a website?
A: We can host the quiz on our platform and give you a custom link to share. You can also use free tools like Carrd ($19/year) or Mailchimp landing pages.
Q: How do I get the email addresses?
A: The quiz asks for their email address to send results. That email automatically flows into YOUR email platform.
Q: Can I customize the questions?
A: The quiz comes with professionally designed HVAC diagnostic questions that work great as-is. Want custom questions specific to your services? Contact us for custom pricing!
Q: Can I share this with other HVAC contractors?
A: License is for YOUR company only. Other contractors can purchase their own license!
Q: What happens after 6 months?
A: You’ll receive renewal reminder emails. Renew at discounted rate to keep your quiz running and capturing leads.
Q: How many people can take the quiz?
A: Unlimited! There’s no cap on completions or leads captured during your 6-month license.
Q: Can I see a demo?
A: Yes! Contact us and we’ll send you a sample quiz link.
Q: Will this work on mobile?
A: Absolutely! The quiz is fully mobile-responsive and works perfectly on phones, tablets, and desktops.
Q: How long does the quiz take?
A: About 2-3 minutes. Quick enough to keep homeowners engaged, thorough enough to identify real problems!
Q: What if homeowners get a “Healthy” score?
A: Perfect! They still get added to your email list, and we recommend scheduling annual maintenance. These become recurring maintenance plan customers!
Q: How do I promote the quiz?
A: Website, Facebook/Instagram ads, Nextdoor posts, door hangers, vehicle wraps, email signature, business cards, after-service follow-up. Branded Plus includes complete promotional materials!
Q: What’s the difference between the 3 seasonal quiz variations?
A: Summer AC Quiz focuses on cooling problems. Winter Furnace Quiz focuses on heating issues. Energy Bill Quiz works year-round for efficiency concerns. Each attracts homeowners at different times!
Q: Will this help me sell maintenance plans?
A: YES! Homeowners who see “Warning Signs” are perfect candidates for maintenance plans. We include maintenance plan upsell copy in the results!
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
- Pre-Summer (April/May) – “Is your AC ready for summer heat?”
- Peak Summer (July/August) – “Why is my AC struggling?” (high energy bills!)
- Pre-Winter (September/October) – “Is your furnace ready for winter?”
- Peak Winter (January/February) – “Why are my heating bills so high?”
- Spring/Fall (March/November) – General system health assessment
- After Service Calls – Follow up with customers: “How’s your system running?”
Run it year-round with seasonal variations = steady pipeline of qualified leads and maintenance plan signups!
INSTANT DIGITAL SETUP
✅ Professional quiz platform included
✅ Setup complete in 5-7 business days
✅ Start capturing homeowner leads THIS MONTH!
✅ Mobile-friendly, works everywhere
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!
