Every small business owner knows they SHOULD care about cybersecurity – but they have NO idea if their current setup is actually protecting them or leaving them wide open to hackers, ransomware, and data breaches. They’re Googling “do I need IT support?” after reading another scary headline about businesses getting hacked. They’re paralyzed by tech jargon and overwhelmed by options. That’s where YOUR “Is Your Business at Risk?” Security Assessment cuts through the fear and confusion – giving them a clear picture of their vulnerabilities and positioning YOU as the IT expert who can actually protect them!
This interactive assessment helps business owners figure out EXACTLY where their security gaps are based on their current technology setup, employee count, data sensitivity, and IT practices. When they see “Your Risk Score: 67/100 – MODERATE RISK with 8 critical vulnerabilities identified,” they’re not wondering IF they need IT help – they’re ready to schedule a security audit with YOU before they become the next ransomware victim.
Why This Lead Magnet Works:
Taps Into Real Fear Without Being Alarmist – Every business owner has heard the horror stories. Your assessment quantifies THEIR risk specifically – not generic scare tactics, but real vulnerabilities in THEIR setup.
Removes “It Won’t Happen to Me” Mentality – When the assessment shows “You’re using outdated software, have no backup system, and employees are using personal devices – you’re a prime target,” suddenly cybersecurity becomes REAL and urgent.
Pre-Qualifies by Actual IT Needs – You’ll know instantly if they need basic managed IT, full security overhaul, compliance help, or just employee training. No more wasting time on prospects who just need someone to reset passwords.
Positions You as Trusted Security Expert – You’re educating them on vulnerabilities BEFORE selling them anything. Your competitors are cold-calling with fear tactics. You’re providing value first. Massive trust difference.
Creates Urgency Through Risk Reality – When the assessment shows specific gaps (no MFA, weak passwords, no employee training, outdated firewall), urgency is built into the FACTS. It’s not you pushing – it’s THEM realizing they’re exposed.
Generates Insurance Agent & CPA Referrals – Insurance agents need clients to have better cybersecurity (affects premiums!). CPAs see client data breaches. Share your assessment with these partners and YOU become their go-to IT referral.
What IT Support Companies & MSPs Get:
✅ Interactive Security Risk Assessment (15-18 Questions)
✅ Personalized Risk Score & Assessment Engine
✅ Comprehensive Results Report (Downloadable PDF)
✅ Automated Email Follow-Up Sequence (8-10 Emails)
✅ Landing Page Copy Template
✅ Lead Capture & Segmentation System
✅ Visual Risk & Impact Tools
✅ Industry & Compliance Customization
✅ Analytics Dashboard Setup Guide
How This Gets You MORE CLIENTS:
Turns Procrastinators into Action-Takers – Business owners know they SHOULD address IT security but keep putting it off. Your assessment makes it REAL with their specific vulnerabilities. Suddenly it’s not “someday” – it’s “we need to fix this NOW.”
Eliminates “We’re Too Small to Be Targeted” Excuse – When the assessment shows “72% of cyberattacks target small businesses” and lists THEIR specific gaps, the “it won’t happen to us” mentality crumbles. Reality sets in.
Builds Trust Through Education First – You diagnosed their problems and explained them in plain English BEFORE asking for money. Your competitors are fear-mongering with cold calls. You’ve already proven you’re different – helpful, knowledgeable, trustworthy.
Positions You as THE Security Expert – You’re not just “the IT guy who fixes computers.” You’re the cybersecurity professional who identified 8 specific vulnerabilities and can explain exactly how to fix each one. That’s a completely different positioning.
Creates Urgency Through Specific Risk – When the assessment says “You have no backup system – if ransomware hits tomorrow, you lose everything,” urgency isn’t manufactured – it’s REAL. Business owners can’t un-see that vulnerability.
Generates Strategic Partner Gold – Insurance agents want clients with better cybersecurity (lowers claims and premiums!). CPAs need clients’ financial data protected. Lawyers need client confidentiality. Your assessment becomes THEIR tool to help clients – and you get the referrals.
Real Results IT Support Companies & MSPs See:
58% of assessment completers book security audits within 30 days (vs. 6% from generic “free consultation” offers)
Average monthly contract value of assessment leads: $1,840/month (qualified businesses with real IT needs)
44% conversion rate from audit to signed managed services agreement (educated prospects who understand the risks)
81% of critical-risk results become clients (highest urgency, fastest close)
Email list growth of 90-180 new subscribers per month (with active local promotion)
Client acquisition cost drops 60-75% (vs. cold calling or buying IT leads)
This isn’t just an assessment – it’s a FEAR-BUSTING VULNERABILITY-REVEALING MACHINE that makes cybersecurity tangible and urgent for business owners who’ve been ignoring it!
WHO THIS IS FOR:
✅ Managed Service Providers (MSPs)
✅ IT support companies and consultants
✅ Cybersecurity specialists
✅ Technology consultants serving small-to-medium businesses
✅ IT professionals competing against national providers
✅ Local IT companies wanting qualified B2B leads
✅ MSPs specializing in specific industries (healthcare, legal, finance)
Perfect for: IT and cybersecurity professionals who want to attract concerned business owners with real security gaps who understand the risks and are ready to invest in proper IT protection and managed services!
TECHNICAL REQUIREMENTS:
What You Need:
- Website (WordPress, Squarespace, Wix, or any platform that can host PDFs and forms)
- Email marketing platform (Mailchimp, ConvertKit, ActiveCampaign, Constant Contact, or similar)
- Basic email list (or ready to start building one!)
- For Branded Plus: Free Canva account to access and customize templates
- Optional: MSP-specific CRM (ConnectWise, Autotask, Kaseya BMS, Syncro)
What You DON’T Need:
- Coding or design skills (everything is done-for-you or copy/paste)
- Expensive marketing automation (works with free/basic email platforms)
- Tech expertise beyond basic IT (setup instructions are straightforward)
Works With Popular Platforms:
Website: WordPress, Squarespace, Wix, custom sites
Email: Mailchimp, ConvertKit, ActiveCampaign, Constant Contact, AWeber
CRM: ConnectWise, Autotask, Kaseya BMS, Syncro, HubSpot
Scheduling: Calendly, Acuity Scheduling, Google Calendar
FREQUENTLY ASKED QUESTIONS:
Q: Can I customize the questions or risk scoring for my specific services?
A: Basic Package uses industry-standard security assessment criteria. Branded packages allow minor adjustments for your specialization (e.g., emphasizing HIPAA for healthcare-focused MSPs). Major customization requires custom development.
Q: What if I specialize in specific industries (like healthcare or legal)?
A: Perfect! During branding, tell us your focus and we’ll adjust language, compliance questions, and examples to match. HIPAA, PCI-DSS, and other compliance considerations can be emphasized.
Q: Will this work if I’m a solo IT consultant vs. a larger MSP?
A: Absolutely! The assessment works for any size IT service provider. Just brand it appropriately – solo consultant gets “your trusted IT advisor,” larger MSP emphasizes team size and 24/7 support.
Q: Do I need security scanning software to use this?
A: Nope! This is a LEAD GENERATION tool based on self-reported security practices, not a technical vulnerability scan. It helps you attract leads. You’d use your actual security tools (vulnerability scanners, penetration testing) during the paid audit.
Q: Is the assessment actually automated online or is it a PDF?
A: Basic and Branded packages are PDF-based (business owners download and complete, or submit via form). For a fully automated online assessment with instant risk scoring and automated email delivery, that requires custom development (we can discuss separately). The PDF version is highly effective for lead capture!
Q: How do I capture their contact info if it’s a PDF?
A: Your landing page has an opt-in form where they enter their email (and optionally company name/phone) to receive the assessment PDF. Once they opt in, they get the PDF and are automatically added to your email sequence. Setup instructions included!
Q: Can I share this with insurance agents and CPAs as a referral tool?
A: YES! That’s one of the BEST strategies. Insurance agents need clients with better cybersecurity (affects cyber insurance rates!). CPAs need client data protected. Give them your branded assessment to share with THEIR clients – you get qualified referrals. The Branded Plus package includes complete partner outreach templates.
Q: What if someone scores low risk – will they still become a client?
A: Maybe! Even low-risk businesses need ongoing IT support and monitoring. The assessment and email sequence emphasizes that security is ongoing, not one-time. Plus, low-risk businesses often refer high-risk businesses to you!
Q: How do I promote this locally to get business owners to take it?
A: Post on LinkedIn (B2B goldmine!), share in local business Facebook groups, present at Chamber of Commerce meetings, partner with insurance agents/CPAs/attorneys, sponsor local business events, run LinkedIn ads targeting local business owners, add to email signature. The Branded Plus package includes complete local B2B promotion strategy!
Q: Will this work if I focus on specific services (like just cybersecurity vs. full managed IT)?
A: Yes! During branding, we’ll adjust the results and recommendations to emphasize your specific services. Pure cybersecurity? We focus there. Full managed IT? We show the whole picture.
Q: What if my market doesn’t have major compliance requirements (no HIPAA, PCI, etc.)?
A: The assessment still works! It focuses on general business security (ransomware, phishing, data loss) which affects EVERY business. Compliance is one part, but the core vulnerabilities apply universally.
Q: Can I use this for existing clients to upsell services?
A: Absolutely! Send it to current clients with “Free security checkup – see if we’ve covered all your bases!” Great way to identify upsell opportunities (add MFA, upgrade backup, implement employee training).
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
January (New Year IT Planning) – “Start 2025 Secure: Free Business Security Risk Assessment”
April (Tax Season Prep) – “CPAs Are Handling Your Financial Data – Is It Protected? Free Security Check”
July (Mid-Year Review) – “Mid-Year Security Audit: Is Your Business Still Protected?”
October (Cybersecurity Awareness Month) – “It’s National Cybersecurity Awareness Month – When Did YOU Last Check Your Security?”
After Major Breach News – “Did You Hear About [Company] Getting Hacked? Make Sure It Doesn’t Happen to You – Free Risk Assessment”
Q4 Budget Planning – “Planning Your 2026 IT Budget? Start with a Free Security Assessment”
Evergreen (Year-Round) – “Is Your Business a Sitting Duck for Hackers? Find Out in 5 Minutes – Free Security Risk Assessment”
The assessment works all year, but tying it to news events (major breaches), awareness months, and business planning cycles maximizes urgency and engagement!
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email
✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days
✅ Start booking security audits with concerned business owners THIS WEEK!
✅ Works on any device (desktop, tablet, phone)
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!