Invisalign vs. Braces Decision Guide – Dental Practice Lead Magnet
Every dental patient asks the same question: “Should I get Invisalign or braces?” They’re stuck comparing options on Google, reading biased reviews, and still confused about which treatment fits their lifestyle and budget. That’s where YOUR Invisalign vs. Braces Decision Guide changes everything!
This comprehensive comparison guide helps patients make confident treatment decisions BEFORE they even call your office. When they see exactly what each option costs, how long treatment takes, and which fits their daily life, they’re ready to book a consultation with YOU.
Why This Lead Magnet Works:
Eliminates Decision Paralysis – Patients stop procrastinating and start taking action when they have clear, unbiased information from a trusted dental professional.
Positions You as the Expert – You’re not selling, you’re educating. This builds trust before they ever sit in your chair.
Pre-Qualifies Patients – They come to your office already knowing which treatment they want, making consultations faster and conversions higher.
Answers the Money Question Upfront – No more awkward “how much does this cost” conversations. They know estimated pricing before they contact you.
Reduces Phone Tag – Your front desk stops fielding the same questions 20 times a day. Patients get answers immediately.
Captures High-Intent Leads – Someone downloading this guide is actively researching orthodontic treatment RIGHT NOW. They’re not browsing, they’re deciding.
What Dental Patients Get:
✅ Complete Side-by-Side Treatment Comparison
✅ Real Cost Breakdown (No Hidden Fees)
✅ Treatment Timeline Comparison
✅ Lifestyle Impact Analysis
✅ “Which Treatment Is Right for You?” Interactive Flowchart
✅ Candidacy Requirements
✅ Maintenance and Aftercare Comparison
✅ Common Myths vs. Facts
✅ Insurance and Financing Guide
✅ Before and After Considerations
How This Gets You MORE PATIENTS:
Shortens the Sales Cycle – Patients arrive at consultations already educated, reducing the time from inquiry to treatment start.
Increases Consultation Show-Up Rates – When patients invest time learning from your guide, they’re committed to following through.
Builds Authority Before the First Visit – You’re already their trusted advisor before they step through your door.
Captures Leads 24/7 – Your website works while you sleep, collecting contact info from people actively researching treatment.
Reduces Price Shopping – Patients who understand value and realistic costs are less likely to chase the cheapest option.
Creates Referral Conversations – Patients share this helpful resource with friends and family who are also considering orthodontic treatment.
Real Results Dental Practices See:
67% of patients who download decision guides book consultations within 2 weeks
45% higher conversion rate from consultation to treatment acceptance
3x more qualified leads compared to generic “contact us” forms
82% of patients report feeling more confident about their treatment choice
Reduced front desk call volume by 30-40% (fewer “how much does it cost” calls)
Average case value increases because patients choose based on fit, not just price
This isn’t just a comparison chart – it’s a PATIENT EDUCATION SYSTEM that turns confused shoppers into confident patients ready to start treatment.
WHO THIS IS FOR:
✅ General dentists offering orthodontic treatment ✅ Orthodontic specialists ✅ Family dental practices with Invisalign certification ✅ Cosmetic dentists promoting smile makeovers ✅ Dental groups with multiple locations ✅ New practices looking to build patient lists ✅ Established practices wanting to increase case acceptance
Perfect for: Dental practices tired of answering the same “Invisalign or braces?” questions 50 times a week and ready to turn website visitors into booked consultations with a professional, educational lead magnet that does the pre-selling for you!
TECHNICAL REQUIREMENTS:
What You Need:
- A website with an opt-in form (we provide copy, you add the form)
- Email marketing platform (Mailchimp, ConvertKit, Constant Contact, etc.)
- Ability to upload PDF files
What You DON’T Need:
- Design skills (we handle all design!)
- Copywriting experience (all copy is done for you!)
- Technical expertise (simple upload process)
Compatible Email Platforms: Mailchimp, ConvertKit, Constant Contact, ActiveCampaign, HubSpot, Drip, Klaviyo, and any platform that supports email automation
FREQUENTLY ASKED QUESTIONS:
Q: Will this work if I only offer Invisalign (or only offer braces)? A: Absolutely! The guide educates patients on both options, then helps them understand why one is better for their situation. Even if you specialize, patients appreciate transparent comparisons.
Q: What if my pricing is different from the estimates in the guide? A: The guide uses industry-standard ranges and clearly states these are estimates. The Branded package allows you to customize pricing ranges to match your market.
Q: Can I use this if I’m not an orthodontist? A: Yes! Many general dentists are Invisalign-certified and offer braces. This guide works for any dental practice providing orthodontic services.
Q: Will this replace my in-person consultations? A: No, it enhances them! Patients arrive educated and ready to discuss treatment, making consultations more efficient and conversions higher.
Q: How do I promote this lead magnet? A: Add an opt-in form to your website, mention it on social media, run Facebook/Google ads. The Branded Plus package includes a complete promotion strategy.
Q: What email platform should I use? A: We recommend Mailchimp (free up to 500 contacts), ConvertKit (great automation), or whatever you’re currently using. The email sequence works with any platform.
Q: Can I edit the content? A: The PDF is locked to maintain professional quality, but the Branded package includes customization of your practice details. If you need specific content changes, contact us for custom pricing.
Q: Do I need special software to use this? A: Nope! It’s a standard PDF that works on any device. Your patients can read it on phones, tablets, or computers.
Q: Will patients share this with competitors? A: Possibly, but that’s okay! The guide is branded with YOUR practice info. Even if shared, it drives people back to YOU.
Q: How many leads can I expect? A: Results vary based on your traffic and promotion efforts. Practices actively promoting see 10-30 new leads per month on average.
Q: What if my branding info isn’t perfect? A: No worries! We’ll work with what you provide. Most practices send a logo and color preferences, and we handle the rest.
Q: Can I get a refund if I don’t like it? A: Due to the digital nature and immediate delivery, all sales are final. However, we’re confident you’ll love it. Check out the detailed description above to make sure it’s right for you!
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
January (New Year) – “New Year, New Smile: Start Your Orthodontic Journey This Month”
Back-to-School (August/September) – “Get Your Teen’s Smile Ready Before School Starts”
Wedding Season (Spring/Summer) – “6-12 Months to Your Dream Wedding Smile”
Holiday Season (November/December) – “Use Your Remaining Insurance Benefits Before Dec 31st”
Tax Refund Season (February/March) – “Invest Your Tax Refund in a Straighter Smile”
Evergreen – “Stop Wondering Which Treatment Is Right for You – Get Answers Today”
Time your promotion around these natural decision points when people are already thinking about improving their smile!
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email ✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days ✅ Start capturing orthodontic leads THIS WEEK! ✅ Works on any device (desktop, tablet, phone)
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!
