Every home buyer thinks they know what they want… until they start looking! Some are master negotiators, others are vision queens who see potential everywhere, and some are research ninjas who know every neighborhood stat. This fun personality quiz reveals their unique “Home Buying Superpower” and shows them exactly how YOU can help them leverage it!
This interactive quiz creates instant engagement, sparks self-discovery, and positions you as the realtor who truly understands their strengths. When they see their results, they’ll realize they need YOUR expertise to turn their superpower into their dream home. That’s where the magic happens!
Why This Lead Magnet Works:
Creates Instant Engagement – Interactive quizzes get 3-5x higher completion rates than static PDFs. People LOVE discovering their “superpower”!
Builds Personal Connection – “I’m a Vision Seeker!” feels special and personalized. They’ll remember YOU as the agent who “gets them”
Reveals How to Work with Them – Their superpower tells you EXACTLY how to communicate, what to emphasize, and how to close the deal
Shareable Content Gold – People share personality quiz results like crazy. “I’m a Deal Detective! What’s YOUR home buying superpower?” = viral growth
Positions You as the Expert – Quiz shows you understand different buyer types and can adapt your approach to their unique style
Creates Natural Follow-Up – “Now that you know your superpower, let’s find homes that match it!” = easy consultation ask
What Home Buyers Get:
✅ 10 engaging home-buying scenario questions (fun, fast, revealing!)
✅ Personalized “Superpower” result
✅ What their superpower means
✅ How to leverage it during home search
✅ What type of properties match their superpower
✅ “Your Ideal Realtor Match”
✅ Printable results page
✅ Next steps: “Ready to use your superpower? Let’s talk!”
How This Gets You MORE CLIENTS:
Capture Quality Leads – People taking this quiz are actively thinking about buying = high intent leads
Instant Rapport Builder – “I saw you’re a Vision Seeker! I have the PERFECT fixer-upper…” = immediate connection
Qualify Leads Automatically – Their superpower tells you if they’re ready to buy NOW or still researching
Create Personalized Follow-Up – Different email sequences for each superpower type = higher conversion
Generate Referrals – “Take my realtor’s quiz!” becomes conversation starter at dinner parties
Year-Round Relevance – Works for first-time buyers, upgraders, downsizers, investors
Real Results Realtors See:
- 60-75% quiz completion rate (personality quizzes are irresistible!)
- 45-60% provide email addresses to get results
- 40-55% share results on social media (free marketing!)
- 30-45% book consultations within 60 days
- Higher client satisfaction – you understand their buying style from day one
- Better matches = smoother transactions = more referrals
This isn’t just a quiz – it’s a CLIENT MATCHING SYSTEM that helps you work smarter and close more deals by understanding exactly what makes each buyer tick.
WHO THIS IS FOR:
✅ Real Estate Agents & Realtors
✅ Buyer’s Agents
✅ Luxury Property Specialists
✅ First-Time Buyer Experts
✅ Relocation Specialists
✅ Real Estate Teams
✅ New Agents Building Their Database
Perfect for: Any real estate professional who wants to attract qualified buyers, build instant rapport, and stand out in a crowded market with a fun, engaging lead magnet!
TECHNICAL REQUIREMENTS:
What You Need:
- Website (or we can provide standalone landing page)
- Email marketing platform (free options: Mailchimp, MailerLite, ConvertKit)
- Social media accounts (optional but recommended)
What You DON’T Need:
- Coding skills (we handle everything!)
- Quiz software (included!)
- Design skills (Branded/Branded Plus: we create everything!)
Platforms We Integrate With:
- Mailchimp, ConvertKit, MailerLite, Constant Contact, ActiveCampaign, Klaviyo, and more!
FREQUENTLY ASKED QUESTIONS:
Q: Do I need design skills?
Branded/Branded Plus: Nope! We do all the customization for you. Basic: You’ll use our template and add your own branding.
Q: Do I need coding skills?
A: Nope! We handle all technical setup. You just copy/paste an embed code onto your website (we show you how).
Q: What if I don’t have a website?
A: We can host the quiz on our platform and give you a custom link to share. You can also use free tools like Carrd ($19/year) or Mailchimp landing pages.
Q: How do I get the email addresses?
A: The quiz asks for their email address to send results. That email automatically flows into YOUR email platform.
Q: Can I customize the questions or superpowers?
A: The quizzes come with professionally designed questions and superpowers that resonate with buyers. Want fully custom options? Contact us for custom pricing!
Q: Can I share this with other agents in my brokerage?
A: License is for YOUR business only. Other agents can purchase their own license!
Q: What happens after 6 months?
A: You’ll receive renewal reminder emails. Renew at discounted rate to keep your quiz running and capturing leads.
Q: How many people can take the quiz?
A: Unlimited! There’s no cap on completions or leads captured during your 6-month license.
Q: Can I see a demo?
A: Yes! Contact us and we’ll send you a sample quiz link.
Q: Will this work on mobile?
A: Absolutely! The quiz is fully mobile-responsive and works perfectly on phones, tablets, and desktops.
Q: How long does the quiz take?
A: About 2-4 minutes. Quick enough to keep buyers engaged, thorough enough to give accurate results!
Q: What if I work with both buyers AND sellers?
A: This quiz is specifically for buyers. Want a seller version? We offer a “Home Selling Superpower Quiz” separately!
Q: How do I promote the quiz?
A: Share on social media, add to your email signature, mention at open houses, post in local Facebook groups, pin on Pinterest, add to Zillow profile. Branded Plus includes complete social media kit with ready-to-use templates!
Q: What’s the difference between the 3 niche quiz variations?
A: First-Time Buyer Quiz uses beginner-friendly language. Luxury Quiz focuses on high-end preferences. Investment Quiz targets rental/flip criteria. Each attracts different buyer segments!
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
- New Year (January) – “New year, new home! What’s your buying superpower?”
- Spring Market (March/April) – “Spring into home buying with your superpower!”
- Summer Moves (June/July) – “Moving season! Discover your advantage!”
- Back-to-School (August) – “New school year, new home!”
- Fall Market (September/October) – “Find your forever home this fall!”
- Year-Round – Open houses, social media, email campaigns
Run it year-round = steady pipeline of qualified buyer leads!
INSTANT DIGITAL SETUP
✅ Professional quiz platform included
✅ Setup complete in 5-7 business days
✅ Start capturing buyer leads THIS MONTH!
✅ Mobile-friendly, works everywhere
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!
