Every potential Botox client scrolls Instagram, sees the results, and wonders “Would this work for ME?” They’re curious but nervous. They don’t know if they’re too young, too old, if their wrinkles are the “right kind,” or if Botox will even help their specific concerns. They’re comparing prices online but have NO idea what good results actually cost or what to expect. That’s where YOUR “Am I a Good Candidate for Botox?” Quiz turns that curiosity into booked appointments!
This interactive quiz helps prospects figure out if Botox is right for THEIR specific skin concerns, age, and goals. When they get personalized results showing “Yes! Botox can help with those forehead lines” or “Here’s what would work better for your concerns,” they’re educated, excited, and ready to book a consultation at YOUR med spa – not your competitor down the street who’s still just posting before/after photos hoping someone calls.
Why This Lead Magnet Works:
Removes the Guessing Game – People are terrified of looking “overdone” or wasting money on something that won’t work. Your quiz gives them confidence that Botox is (or isn’t) the right solution for them specifically.
Educates Without Selling – You’re helping them understand their options, not pushing a treatment. That builds massive trust. When they DO book, they’re already halfway sold because YOU educated them.
Captures Leads at Peak Curiosity – Someone Googling “am I too young for Botox?” or “will Botox help my crow’s feet?” is ready to learn. Your quiz captures them RIGHT at that moment before they move on or forget.
Pre-Qualifies by Treatment Interest – You’ll know exactly what they’re concerned about (forehead lines, crow’s feet, bunny lines, etc.) before they ever walk in. Your consultation is personalized from minute one.
Positions You as the Expert – Your competitors are posting “Get Botox!” ads. You’re running a sophisticated educational tool that shows you actually CARE about results and suitability. That’s a different level.
Creates Urgency Without Pressure – When quiz results say “You’re a great candidate!” people naturally want to act. It’s not you pushing – it’s them realizing they’re ready and finding out you’re the expert to do it.
What Med Spa Owners Get:
✅ Interactive Botox Candidacy Quiz (12-15 Questions)
✅ Personalized Results Algorithm
✅ Comprehensive Results Report (Downloadable PDF)
✅ Automated Email Follow-Up Sequence (7-9 Emails)
✅ Landing Page Copy Template
✅ Lead Capture & Segmentation System
✅ Visual Treatment Guides
✅ Contraindications & Safety Screening
✅ Analytics Dashboard Setup Guide
How This Gets You MORE CLIENTS:
Turns Browsers into Bookers – Someone casually curious about Botox takes the quiz, gets excited about their personalized results, and suddenly they’re ready to book. You’ve moved them from “someday” to “this week.”
Eliminates Price Shopping – When prospects understand they need 20 units for forehead lines and that costs $200-240, they’re not shocked at your consultation. They’re mentally prepared and focused on results, not just price.
Builds Trust Before They Walk In – You’ve already proven you care about suitability and realistic expectations. They’re not walking into a hard-sell situation. They’re walking in to work with someone who’s already helped them.
Positions You as Educator, Not Salesperson – You gave value FIRST. That positions you completely differently than competitors who just run “$11/unit Botox!” ads. You’re the expert. They’re the discount provider.
Creates Natural Upsell Opportunities – Quiz results might say “Botox for crow’s feet + filler for smile lines would give you the best results.” Now you’re not “upselling” – you’re educating. And they’re interested.
Generates Referrals Automatically – People LOVE sharing quizzes. “OMG I just took this Botox quiz and found out I’m a perfect candidate!” becomes free marketing when they share to friends and social media.
Real Results Med Spas See:
68% of quiz completers book consultations within 45 days (vs. 8% from generic “contact us” forms)
Average treatment value of quiz leads: $485 (higher than walk-ins because they’re pre-educated on complementary treatments)
54% conversion rate from consultation to treatment (educated clients say yes more often)
82% of “great candidate” results book within 30 days (high-intent, ready-to-go leads)
Email list growth of 100-200+ new subscribers per month (with active promotion)
Client acquisition cost drops 35-55% (vs. paid social media ads alone)
This isn’t just a quiz – it’s a TRUST-BUILDING APPOINTMENT-FILLING MACHINE that pre-qualifies leads and gets them excited about results before they ever step foot in your med spa!
WHO THIS IS FOR:
✅ Med spas offering Botox and injectable treatments
✅ Licensed injectors (RNs, NPs, PAs, MDs) building their practice
✅ Aesthetic clinics wanting to attract more Botox clients
✅ Solo injector practices competing with larger med spas
✅ Med spas in competitive markets needing differentiation
✅ Providers tired of price-shopping clients only asking “$$/unit?”
✅ Clinics wanting to educate clients on realistic expectations
Perfect for: Med spa owners and injectors who want to attract educated, pre-qualified Botox clients who understand value over price and are ready to book consultations that actually convert to treatments!
TECHNICAL REQUIREMENTS:
What You Need:
- Website (WordPress, Squarespace, Wix, Shopify, or any platform that can host PDFs and forms)
- Email marketing platform (Mailchimp, ConvertKit, Klaviyo, ActiveCampaign, or similar)
- Basic email list (or ready to start building one!)
- For Branded Plus: Free Canva account to access and customize templates
- Optional: Med spa management software for seamless booking (Boulevard, Vagaro, Zenoti, Booksy)
What You DON’T Need:
- Coding or design skills (everything is done-for-you or copy/paste)
- Expensive marketing automation (works with free/basic email platforms)
- Tech expertise (setup instructions are beginner-friendly with screenshots)
Works With Popular Platforms:
Website: WordPress, Squarespace, Wix, Shopify, custom sites
Email: Mailchimp, ConvertKit, Klaviyo, ActiveCampaign, Constant Contact
Scheduling: Boulevard, Vagaro, Zenoti, Booksy, Acuity, Calendly
Social Media: Instagram, Facebook, Pinterest, TikTok
FREQUENTLY ASKED QUESTIONS:
Q: Can I customize the questions in the quiz?
A: Basic Package comes with standard questions (no customization). Branded and Branded Plus packages allow minor question adjustments during branding (e.g., emphasizing specific treatment areas you specialize in, adding questions about other services). Major rewrites require custom development.
Q: What if I offer other injectables besides Botox (like Dysport, Xeomin, Jeuveau)?
A: Perfect! The quiz works for all neuromodulators. During branding submission, let us know which brands you use and we’ll adjust language to “neuromodulator treatment” or list your specific options.
Q: Do I need to be a doctor to use this?
A: Nope! This works for any licensed injector – RNs, NPs, PAs, MDs, DOs. Just make sure you’re legally allowed to administer Botox in your state/location.
Q: Will this work if I also offer fillers, skincare, and other treatments?
A: Absolutely! The quiz focuses on Botox candidacy, but results and follow-up emails can mention complementary treatments (fillers for volume loss, skincare for texture, etc.). The Branded Plus package is perfect for cross-promoting your full service menu.
Q: Is the quiz actually interactive online or is it a PDF people fill out manually?
A: Basic and Branded packages are PDF-based (prospects download, fill out, self-score or email you their answers for assessment). For a fully automated online quiz with instant automated scoring and results, that would require custom development (we can discuss separately). The PDF version still works extremely well for lead capture!
Q: How do I get their email address if it’s a PDF?
A: Your landing page includes an opt-in form where they enter their email to receive the quiz PDF. Once they opt in, they get the PDF and are automatically added to your email sequence. Instructions included!
Q: Can I edit the email sequence to match my voice and add my stories?
A: YES! Please do! We provide professionally written copy as a starting point, but you should absolutely customize it to sound like YOU. Add your own client success stories, adjust the tone, make it authentically yours.
Q: What if someone takes the quiz and they’re NOT a good candidate?
A: Perfect! That’s actually a win. The quiz educates them on why (maybe they need fillers instead, or they’re pregnant, or their concerns need a different approach). You build trust by being honest, and the follow-up emails guide them to appropriate alternatives you offer. Honesty = trust = future clients.
Q: How do I promote this to actually get people to take it?
A: SO many ways! Add it to your website homepage, Instagram bio link, Facebook page, run Instagram/Facebook ads to it, post about it on social media, send to your email list, mention it to current clients (they’ll share with friends!), put QR codes in your waiting room, partner with local salons/boutiques. The Branded Plus package includes a complete 30-day launch plan with all these strategies detailed!
Q: Will this replace consultations?
A: No – it FILLS your calendar with BETTER consultations! The quiz pre-qualifies and educates leads so when they book with you, they’re informed and serious. You spend less time explaining basics and more time creating treatment plans they’re excited about.
Q: Can I use real client before/after photos in the quiz?
A: Yes! For Branded and Branded Plus packages, you can submit your own before/afters during branding and we’ll incorporate them. Make sure you have proper photo release consent from clients. If you don’t have photos yet, we provide stock images.
Q: What if I get someone flagged for a contraindication (like pregnancy)?
A: The quiz includes automatic flagging language like “Based on your answers, please consult with our provider before booking Botox.” This protects you legally while still capturing the lead for future treatment when they’re eligible.
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
January (New Year, New You!) – “Start the Year Looking Refreshed – Take Our Free Botox Candidacy Quiz!”
March/April (Wedding Season Prep) – “Looking Flawless for Wedding Season? Find Out If Botox Is Right for You”
May (Mother’s Day) – “Treat Yourself This Mother’s Day – Are You a Candidate for Botox?”
August/September (Back-to-School Refresh) – “New School Year, New You – Discover If Botox Can Help You Look as Young as You Feel”
November (Holiday Party Season) – “Look Your Best for Holiday Photos – Take Our Botox Quiz Before Party Season!”
Milestone Birthdays (Year-Round) – Target Facebook ads to women turning 30, 35, 40, 45, 50 with “Turning [Age]? Treat Yourself to the Skin You Deserve”
Evergreen (Year-Round) – “Curious About Botox But Not Sure If It’s Right for You? Take This 3-Minute Quiz”
The quiz works all year, but these seasonal hooks help you stay top-of-mind and give you fresh angles to promote it on social media and in email campaigns!
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email
✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days
✅ Start filling your appointment calendar with qualified Botox clients THIS WEEK!
✅ Works on any device (desktop, tablet, phone)
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!
