Every homeowner looks around their cluttered house and thinks “I need to deal with this… someday.” That someday never comes – until they find YOUR 30-Day Declutter Challenge!
This bite-sized, manageable challenge breaks down the overwhelming task of decluttering into simple daily actions (15-20 minutes each!). By Day 30, they’ve made real progress AND realized they need professional help for the big stuff. That’s where YOU come in!
Why This Lead Magnet Works:
Removes Overwhelm – “Declutter your whole house” feels impossible. “Declutter one drawer today” feels doable! Small wins = momentum.
Builds Daily Engagement – 30 days of tasks = 30 days they’re thinking about organizing = 30 opportunities to showcase your expertise
Creates Quick Wins – They see results FAST (Day 1 = junk drawer done!). Success builds confidence and desire for MORE transformation.
Reveals the Need for Help – By Week 2, they’re thinking “This is great, but I need help with the garage/basement/whole house!” = they hire YOU
Perfect Timing Hooks – Launch during: New Year’s (resolution season!), Spring (spring cleaning!), Fall (back-to-school reset!), Anytime (moving, life changes)
Viral Potential – People LOVE sharing their progress on social media. Your challenge becomes free marketing when participants post their wins and tag you!
What Homeowners Get:
✅ 30 daily declutter tasks (15-20 minutes each – totally doable!)
✅ Progress tracker (check off each day – so satisfying!)
✅ Room-by-room approach (systematic, not scattered)
✅ Decision-making frameworks (“Keep, Donate, Trash, Relocate”)
✅ Motivation tips for when they get stuck
✅ What to do with donations (local charities, tax deductions)
✅ “When to Hire a Pro” section (positions YOU!)
How This Gets You MORE CLIENTS:
Capture Emails – Build your list of declutter-motivated homeowners
Daily Engagement – 30 days of touchpoints = top-of-mind when they need help
Social Proof – Participants share progress photos = free marketing + credibility
Natural Upsell – Challenge tackles small spaces; they realize they need help with BIG projects
Community Building – Create Facebook group for participants = ongoing relationship
Year-Round Launches – Run it quarterly (Jan, April, July, Oct) = steady lead flow
Real Results Home Organizers See:
35-50% email opt-in rate (everyone wants to declutter!)
25-40% complete the full 30 days (high engagement = hot leads!)
15-25% book consultations within 60 days of completing challenge
Massive social sharing – participants post progress, tag you, refer friends
Higher conversion rates – they’ve experienced your system, trust your process
This isn’t just a checklist – it’s a 30-DAY RELATIONSHIP BUILDER that turns followers into paying clients.
WHO THIS IS FOR:
✅ Professional Home Organizers
✅ Decluttering Specialists
✅ KonMari Consultants
✅ Interior Designers (who also organize)
✅ Real Estate Agents (help clients prep homes for sale!)
✅ Moving Companies (upsell organizing services)
✅ Storage Facility Owners (help customers declutter BEFORE they rent!)
Perfect for: Anyone who wants to attract overwhelmed homeowners and turn them into organized, paying clients!
TECHNICAL REQUIREMENTS:
What You Need:
- Website with opt-in form (or free landing page tool like Carrd, Mailchimp landing pages)
- Email marketing platform (free options: Mailchimp, MailerLite, ConvertKit)
- Optional: Facebook group for community building (free!)
What You DON’T Need:
- Design skills (Branded/Branded Plus: we do it for you!)
- Tech skills (we provide step-by-step instructions)
- Huge budget (this pays for itself with 1-2 booked clients!)
FREQUENTLY ASKED QUESTIONS:
Q: Do I need design skills?
Branded/Branded Plus: Nope! We do all the customization for you.
Q: What if I don’t have a website?
A: You can use free tools! Mailchimp has free landing pages, or use Carrd.co ($19/year). We include setup instructions.
Q: Will this work for my email platform?
A: Yes! Works with ANY email platform (Mailchimp, ConvertKit, MailerLite, Constant Contact, etc.). You just copy/paste the email text we provide.
Q: Can I share this with other organizer friends?
A: License is for YOUR business only. Friends can purchase their own license!
Q: What happens after 6 months?
A: You’ll receive renewal reminder emails. Renew at discounted rate to keep running challenges.
Q: How do I deliver the daily emails?
A: Set up an automated email sequence in your email platform. We provide all 30 emails pre-written – you just schedule them to send daily! (Takes about 30 minutes to set up, then it runs automatically!)
Q: Can I run the challenge multiple times?
A: YES! Run it quarterly (Jan, April, July, Oct) for steady lead flow year-round. Each time you’ll capture new email subscribers!
Q: Do I need a Facebook group?
A: Optional! A group increases engagement and community, but it’s not required. The challenge works great with just emails too.
Q: What if people don’t finish the challenge?
A: Even if they don’t complete all 30 days, you’ve captured their email and built a relationship! Many will still book consultations because they realize they need help.
Q: Can I modify the daily tasks?
A: The challenge works as-is, but you can certainly add your own spin or bonus content!
LAUNCH STRATEGIES (INCLUDED IN GUIDES):
New Year’s Resolution Launch (January) – “Start the year organized!”
Spring Cleaning Launch (March/April) – “Spring into an organized home!”
Back-to-School Launch (August/September) – “Get organized before school starts!”
Holiday Prep Launch (October) – “Declutter before the holiday chaos!”
Run it 4x/year = steady pipeline of qualified leads!
INSTANT DIGITAL DOWNLOAD
✅ No shipping – files delivered via email
✅ Basic: 1-2 days | Branded: 3-4 days | Branded Plus: 5-7 days
✅ Start running your challenge THIS MONTH!
✅ Works on any device (desktop, tablet, phone)
Choose Your Package
This lead magnet is available in three packages to fit your needs and budget:
DIY Package ($97) – Get the templates and customize yourself
Branded Package ($297) – We add your branding and write your emails
Branded Plus Package ($497) – Complete marketing system with social media, support, and strategy call
View Full Package Details & Pricing
Ready to order? Select your package above!