Case
Studies
Social Media Impact Summary for Wanderluxe Travel (March – August)
Platforms Managed: Facebook, Instagram, LinkedIn
Key Achievements:
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Facebook Reach Growth:
- Increased Facebook reach from an average of 2-3 users per month to 946 users per month.
- Achieved a 30,000% growth in reach over six months, peaking at 1.7K reach in July .
- Helped drive a 15% increase in website traffic through targeted promotional posts and engaging video content.
-
Instagram Reach Growth:
- Grew Instagram reach from 0 users to an average of 100 users per month, with a peak of 140 users in August.
- Boosted engagement with visually appealing content, including luxury travel videos and promotional posts.
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LinkedIn Reach Growth:
- Expanded LinkedIn reach from 14 users in February to an average of 2,592 users per month, with a peak of 9,426 users in July.
- Achieved a 497% increase in reach from May to June and a 320% increase from June to July, highlighting the effectiveness of professional, story-driven content.
Overall Business Impact:
- Website Traffic: Contributed to a 230% increase in website traffic over six months through consistent, targeted social media efforts.
- Engagement Growth: Increased overall social media engagement (likes, shares, comments) by 30%, with video content driving the highest interaction across all platforms.
The Bark Haven - A Pet Resort's Social Media Success
Background: The Bark Haven is a pet resort offering boarding, grooming, and daycare services for dogs and cats. Facing stiff competition in the local market, the business aimed to stand out, attract new customers, and build a loyal community of pet owners.
Objective:
- Increase brand visibility and attract new customers.
- Establish a community of engaged pet owners.
- Showcase the quality of services and facilities.
Strategy:
1.Engaging Content Creation
2.User-Generated Content Campaigns
3.Educational Content
4.Contests and Giveaways
5.Community Engagement
Results:
1.Increased Bookings
2.Community Building
3.Brand Loyalty
4.Word of Mouth and 5.Referrals
6.Positive Online Reputation
This case study illustrates how an animal-related business strategically leveraged social media to not only attract new customers but also to build a passionate and engaged community of pet owners, ultimately leading to increased brand loyalty and positive business outcomes.