Social Media Platforms Explained-What to Post Where!
Social media has become an integral part of our daily lives, with millions of people using various platforms to connect, share, and engage with others. With so many different social media platforms available, it can be overwhelming to know what to post where. In this article, we will break down the most popular social media platforms and provide tips on what type of content is best suited for each one.
Facebook is one of the oldest and most widely used social media platforms, with over 2 billion active users. It is a great platform for sharing personal updates, photos, and videos with friends and family.
Businesses can also use Facebook to promote their products and services through targeted ads and sponsored posts.
When posting on Facebook, it is important to keep your content engaging and interactive to encourage likes, comments, and shares. Some people share a little TOO much. I mean, we don’t have to know how many showers you took because of the heat! I think the baby boomers and gen x like to keep up with their kids/grandkids. and the younger generation likes to share everything they do and their friends don’t mind it one bit cuz they are doing the same thing!
What to post on Facebook:
- Personal updates
- Photos and videos
- Events and invitations
- Promotions and discounts
Instagram is a visual platform that is perfect for sharing photos and videos.
With over 1 billion active users, Instagram is a great place to showcase your creativity and connect with like-minded individuals.
Businesses can use Instagram to showcase their products and services through visually appealing posts and stories.
When posting on Instagram, it is important to use high-quality images and engaging captions to attract followers and increase engagement. Don’t over post tho! This is a quick killer of followers. I’ve seen it too often and it can get a little frustrating when someone pretty much takes over your home page.
What to post on Instagram:
- High-quality photos
- Short videos
- Behind-the-scenes content
- User-generated content
Twitter is a fast-paced platform that is perfect for sharing short updates and engaging in real-time conversations.
With over 300 million active users, Twitter is a great place to share news, updates, and opinions with a wide audience. Businesses can use Twitter to engage with customers, promote their products, and participate in trending conversations.
When posting on Twitter, it is important to keep your tweets concise and relevant to attract followers and increase retweets. If you have a political opinion, this is the place to share it! Wanna talk latest on Wall Street? They are all ears…er…eyes to read it!
What to post on Twitter:
- Short updates
- Links to articles and blog posts
- Hashtags and trending topics
- Retweets and replies.
LinkedIn is a professional networking platform that is perfect for connecting with colleagues, clients, and industry professionals. With over 700 million active users, LinkedIn is a great place to showcase your professional achievements, skills, and expertise.
Businesses can use LinkedIn to recruit talent, promote their brand, and share industry insights.
When posting on LinkedIn, it is important to keep your content professional and informative to attract connections and increase visibility. BUT an occasional personal insight helps too. I don’t mean making a post about where you did your food shopping. I’m talking about happy news about you/your family that gives just a little more insight into who you are and what you believe in. Your son won the spelling bee? Yup, I would mention that. You won Best Insurance Agent of the World? Yup, I would definitely post that! You get my drift. LinkedIn, although mostly all business, it doesn’t hurt to sprinkle in a little more personal stuff!
What to post on LinkedIn:
- Professional updates
- Industry news and insights
- Job postings and career opportunities
- Thought leadership articles.
Each social media platform has its own unique features and audience, so it is important to tailor your content to fit the platform you are using. By following these tips on what to post on each social media platform, you can effectively engage with your audience, increase your visibility, and achieve your social media marketing goals. Good Luck!